B2B, B2C, B2 what? If you’re unsure about what these stand for it can be a little confusing, but they’re actually key to defining the way in which content is written. The first thing you do as a writer is...
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Before joining the Content team at Embryo earlier this month, I was a copywriter in the fashion industry (which is pretty hard to believe considering I spend 99% of my life in a hoodie and leggings right now). Whilst my...
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We’re now fast approaching the 1-year mark in the work-from-home debacle that pretty much all of us have found ourselves in at some point over the course of the last 12 months, so I thought it might be a good...
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I recently celebrated my two-year anniversary at Embryo, and over that time I’ve seen so much change around here! That officially makes me feel about four million years old, but it’s been such a pleasure to see the team grow,...
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Want a good marketing strategy? Here’s one, content, content, content and, yep, you guessed it, more content. There ya go, blog done, you can now go about your day, you’re welcome. Unless, you want to learn more about how to...
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Another year has passed (and a crazy one at that) and with it comes a fresh set of content creation and marketing trends to look out for in the next 12 months. The year 2021 will be just as unparalleled as the...
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The phrase, ‘’New Year, New Me’’ gets thrown around a lot this time of the year, and though it usually pertains to diet goals, reduced alcohol consumption and better budgeting, it can also refer to our state of mind, our...
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At the time of writing this blog, 2021 is just hours away for us here in the UK and another 12 months lies ahead of us (hopefully it’ll be marginally better than the last 12, which were frankly, rubbish). With that...
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Yes, I know. You’re bored of hearing about it – I am too, but now more than ever we need to ensure that everyone is able to find a way to feel happy, joyous, and in good spirits. I am,...
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As an introvert, there are unfortunately a range of situations that fill my heart with dread. Big crowds, public speaking and having to make small talk are among them, and I’m not a big fan of difficult conversations either. Whether...
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