If you’re a good writer, you know that it’s your responsibility to produce work that engages the audience, convinces them of the client’s offering and ultimately creates a tie that makes loyalists out of consumers. If you’re a great writer,...
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Writer’s block is, at some time or other, inevitable. The popular term that references “the inability of a writer to produce new material” is not a modern phenomenon, but it is one that has been increasingly reported as of late....
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Here at Embryo, we’re mad when it comes to effective longform content – I’ve been part of the content team for almost a year now and I can honestly say that I’ve never seen another company or agency that utilises...
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From blog posts, articles and website content through to social media posts, press releases and whitepapers, content is an expansive sector that is rapidly growing and innovating. It wasn’t that long ago that gaming content (advergaming), promotion through AR and...
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If this writer has had to underscore the importance of SEO content writing once, they’ve had to do it a thousand times. Simply put, if you aren’t putting long-form writing at the heart of your marketing strategy, you’re not going to achieve...
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If you hadn’t already guessed, we’re rather obsessed with content marketing here at Embryo. From blogs to SEO glossaries to vast, extensive pieces of content that are the size of small books – we do it all. And in our quest to create...
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Working at a digital agency is all about teamwork, particularly here at Embryo – over the past year things have been… different, but we’ve taken everything in our stride and adapted to all of the changes and challenges we’ve faced....
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If I had to choose one area of content that I’ve never been particularly fond of – it would be proofreading and content editing. Don’t get me wrong – I love to help team members improve their content and work,...
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Freedom Day is here and with it, restrictions have been (mostly) removed from day to day activities, allowing people to return to something that resembles normal life as we knew it 18 months ago. It’s been a long time coming...
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Who will be victorious? Virtual Reality or Augmented Reality? Ever since we as humans created and left the industrial revolution, technology has been an integral part of how we live our lives. Back in the day there was a war...
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