Freedom Day is here and with it, restrictions have been (mostly) removed from day to day activities, allowing people to return to something that resembles normal life as we knew it 18 months ago. It’s been a long time coming...
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Who will be victorious? Virtual Reality or Augmented Reality? Ever since we as humans created and left the industrial revolution, technology has been an integral part of how we live our lives. Back in the day there was a war...
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For those who are unfamiliar with Google Trends, it is an online tool that focuses on discovering ongoing trends and monitoring search behaviour from different sources such as Google Search, Google Images, and YouTube. The tool is often overlooked by...
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Content is king. It always has been and it’s only going to become more and more powerful as the search engine algorithms continue to develop and improve over time. With Google now reaching a stage where it can delve into...
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Blogging is often a key part of a content marketing strategy. Google rewards websites that have fresh, long-form content on them – adding regular blog content is just one of the ways to score points from Google and aid your...
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Measuring how successful your content is is just as important as writing it in the first place. If you don’t measure it, using meaningful metrics, you might as well not bother. By applying metrics, you can find out what works, what doesn’t,...
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Linking has been an important part of SEO since SEO was first a thing! Since then, while the principles have stayed the same, the tactics and techniques SEO teams use and the strategies they choose have changed over time alongside...
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If you were asked to describe yourself in 4 words or phrases, what would those 4 terms be? Would you focus on your intelligence, your kindness, being a good listener and creativity, or would you choose words such as ‘brave’,...
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With April now coming to an end, we thought it would be a good time to round up our favourite April Fools campaigns of 2021! Each year, we see companies concocting crazy, yet somehow believable pranks that have their customers...
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Content marketing is a multi-disciplinary skill and involves a tonne of different things that help to ensure content is strong from an SEO perspective and, ultimately, readable. One of these things is information gathering, an oft-neglected part of the process, but something...
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