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Content Blogs


Talkin’ ’bout my generation: Gen Z language and marketing

21/06/22 Content

The joy of language is that, for all intents and purposes, it’s constantly shifting and changing. Traditionally, we’ve seen a shocking amount of factors impact how we speak to one another, from physical moves prompting linguistic adaptations to huge leaps...
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how to write blogs

How to write blogs that your audience will love in 6 easy steps

17/06/22 Best Practices Content

To say we’ve all been learning how to write since we were tiny tots, writing blogs in a way that is engaging and captivating is actually quite a difficult skill to master. Not to mention the fact that we are living...
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The benefits of writing as a… writer…

15/06/22 Best Practices Content General

What are the benefits of writing? It’s a loaded question and one that doesn’t necessarily have one set of specific answers; the benefits of writing are completely specific to each person and everybody will experience different things by getting into...
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finding your voice

What How To Own The Room can teach you about using your voice

14/06/22 Content General

We all have a voice. Use it correctly, it can be the most powerful vessel you have. There is a lot of pressure that comes with using your own voice. Are we saying the correct thing? Should we have spoken...
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3 Content Design Mistakes Plaguing Your Site

20/04/22 Digital Marketing Content Web Design

This is a good blog post. That’s not just our opinion either – this blog post is designed to look, feel, and sound like a good post. It’s clear, it’s clean, and it passes the eye-scan test at the first...
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High Flying Words: How To Write High Converting Content That Works

12/04/22 Content

A little less conversation, a little more high converting content, please. Creating compelling content is one of the most powerful tools that digital marketers can wield. But when it goes that step further, springing that integral purchase decision on a...
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content assets

Can content be used as more than just a great SEO tool in 2022?

29/03/22 SEO Digital Marketing Best Practices Content

Picture this: You click on a website as you’re browsing for a new laptop, and there are no words. No written information at all. You learn absolutely nothing beyond what the images show you. It’s not immersive, it’s not engaging,...
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The evolution of language and the importance of content writing

19/03/22 Best Practices Content

Language is forever changing. Think back to the time of William Shakespeare, the language he used in Romeo and Juliet is very different to the language you might find in a current play. Language evolves over time and it is...
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we examined how long should blog posts be

How Long Should Blog Posts Be? We Analysed 50 Of Our Most Recent Blogs To Find Out

14/03/22 Content

The common or garden blog post is a lot of websites’ bread and butter, not only do they present you with an opportunity to show off about your industry, but these types of articles can grab the attention of people...
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Is Blogging Really Worth It for Small Businesses in 2022?

03/03/22 Content Digital Marketing

  At Embryo, we often get approached by small businesses about the value of blogging. More specifically, in 2022, with a staggering 7.5 million blog posts being published every day, we get asked if it’s really worth it. Well, the...
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