Content Blogs

Writing For B2B: Your Quick Guide

26/02/21 Content

B2B, B2C, B2 what? If you’re unsure about what these stand for it can be a little confusing, but they’re actually key to defining the way in which content is written. The first thing you do as a writer is...
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fashion content writer

Top Tips For Every Content Writer Working In Fashion

22/02/21 Content Digital Marketing

Before joining the Content team at Embryo earlier this month, I was a copywriter in the fashion industry (which is pretty hard to believe considering I spend 99% of my life in a hoodie and leggings right now). Whilst my...
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working from home

Things I’ve Learned Whilst Working From Home In 3 Lockdowns

17/02/21 #TeamEmbryo Content General

We’re now fast approaching the 1-year mark in the work-from-home debacle that pretty much all of us have found ourselves in at some point over the course of the last 12 months, so I thought it might be a good...
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learning at work

What I’ve Learned in 2 Years at Embryo

15/02/21 Digital Marketing #TeamEmbryo Content

I recently celebrated my two-year anniversary at Embryo, and over that time I’ve seen so much change around here! That officially makes me feel about four million years old, but it’s been such a pleasure to see the team grow,...
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how-to-create-successful-long-form-content.

Ensuring long-form content is great for the user and SEO

08/02/21 Content

Want a good marketing strategy? Here’s one, content, content, content and, yep, you guessed it, more content. There ya go, blog done, you can now go about your day, you’re welcome. Unless, you want to learn more about how to...
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Content Trends to Look Out for in 2021

28/01/21 Content

Another year has passed (and a crazy one at that) and with it comes a fresh set of content creation and marketing trends to look out for in the next 12 months. The year 2021 will be just as unparalleled as the...
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tone-of-voice-matters

Set The Tone For 2021: Why TOV Matters In Content

13/01/21 Best Practices Content

The phrase, ‘’New Year, New Me’’ gets thrown around a lot this time of the year, and though it usually pertains to diet goals, reduced alcohol consumption and better budgeting, it can also refer to our state of mind, our...
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SEO ontology

The Importance Of SEO Ontology In 2021

31/12/20 Content SEO Best Practices

At the time of writing this blog, 2021 is just hours away for us here in the UK and another 12 months lies ahead of us (hopefully it’ll be marginally better than the last 12, which were frankly, rubbish). With that...
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Christmas-During-The-Coronavirus-Pandemic

Keeping Spirits Up Over 2020’s Covid Christmas

24/12/20 #TeamEmbryo Content General

Yes, I know. You’re bored of hearing about it – I am too, but now more than ever we need to ensure that everyone is able to find a way to feel happy, joyous, and in good spirits. I am,...
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Managing Difficult Conversations At Work

17/12/20 Content General

As an introvert, there are unfortunately a range of situations that fill my heart with dread. Big crowds, public speaking and having to make small talk are among them, and I’m not a big fan of difficult conversations either. Whether...
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