Best Practices Blogs

Lessons Learned From The World Of Content

25/01/19 Social Best Practices

Content can be powerful stuff. Used to build a brand’s story, attract people on search engines, connect with readers through blogs, articles and social media posts, as well as improve SERP rankings, there’s a lot that these carefully-orchestrated words can...
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The Importance Of An Operations Manager

17/01/19 Best Practices

‘Operations’ is defined as ‘an active process; a discharge of a function. The action of functioning or the fact of being active or in effect’. When I read this, I immediately felt a great sense of satisfaction and order, which...
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How To Measure Your Digital Marketing Campaign’s Success

17/01/19 Social Best Practices

A great ROI is the goal of every digital marketing campaign, and though leads and profit are the usual aims, goals can present themselves in various ways. Both SEO and social campaigns can be used to increase brand awareness, attract...
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website design on laptop and iphone

6 Great Things That All Successful Websites Share

03/12/18 Best Practices

One thing we love doing here at Embryo is designing and developing fully functioning websites that are chock-full of responsive design, encouraging touch points and content that is too good to miss. In this post, we look at 6 things...
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How To Create An Effective Mobile Marketing Strategy

28/09/18 Best Practices

Considering that 57% of users wouldn’t recommend a business with a poorly-designed mobile website to their friends, an effective mobile marketing strategy is clearly imperative to success. From building a responsive, engaging and multi-faceted online presence to creating optimised campaigns...
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Getting Your Tone Of Voice Right

30/07/18 News Best Practices

In a world of copycat competitors and endless noise, it can sometimes seem difficult finding your own voice, especially if you are a new business. How do you convey your offering and value in a way that resonates with your...
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coffee cups showing the importance of brand

The Secret To Creating Brand Value

30/06/18 Best Practices

Sound the trumpets. Marketing world rejoice. Kantar Millward Brown have recently revealed the secret to creating brand value for customers, by analysing 3.6 million consumer interviews concerning perceptions of 122,000 brands across 51 markets over the past 12 years. It...
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