Best Practices Blogs

6 Common PPC Mistakes All Businesses Make In 2021

22/01/21 Digital Marketing Best Practices Research PPC General

While PPC advertising is a critical strategy for businesses to increase traffic to their site in 2021, if a PPC strategy is not carefully considered from the beginning to the end, a company will find itself wasting money. From ad...
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tone-of-voice-matters

Set The Tone For 2021: Why TOV Matters In Content

13/01/21 Best Practices Content

The phrase, ‘’New Year, New Me’’ gets thrown around a lot this time of the year, and though it usually pertains to diet goals, reduced alcohol consumption and better budgeting, it can also refer to our state of mind, our...
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3 Top tips on how to improve your social media engagement

06/01/21 Social Best Practices

As you know, social media is a competitive, overcrowded space. During the past year especially, more and more people have been using social media to connect with others, keep up with the news and make purchase decisions, no matter how...
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seo ontology

The Importance Of SEO Ontology In 2021

31/12/20 Content SEO Best Practices

At the time of writing this blog, 2021 is just hours away for us here in the UK and another 12 months lies ahead of us (hopefully it’ll be marginally better than the last 12, which were frankly, rubbish). With that...
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social media video

How to get the most from your social media video!

21/12/20 Social Best Practices

  With TikTok being this year’s most downloaded app, Instagram launching Reels and Twitter launching Fleets, Video content is everywhere on social media, and it’s clear to see why. The average person watches 16 hours per week of video content...
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Tips For Managing & Improving Client Expectations

18/12/20 PPC Best Practices

Over the years of managing PPC clients, I have encountered many client personality types. In this blog, I cover some of my personal recommendations for managing client expectations. These are key functions we adopt at Embryo to ensure both client...
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santa checking his emails

Festive Email Marketing: Some Yays and Some Nays

04/12/20 General Digital Marketing Best Practices

As I sit in my home office, writing my contribution to the Embryo blog, it is sleeting outside (which is almost as good as snow, right?) and I have four tabs open with assorted “Mulled Wine Recipes”, which means the...
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5 star reviews

The Power Of Customer Reviews

03/12/20 Best Practices Digital Marketing Web Design

When we start working with a new client, one of the first things our team look for on their website is reviews. It’s funny that, although almost everyone admits to checking reviews when they buy a product, many businesses are...
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festive seasonal digital strategy featured image

It’s The Most Wonderful Time of the Year for Digital PR. Here’s How you can Make your Pitch Stand Out this Christmas

02/12/20 Digital PR Best Practices Content Research Innovation

Tis the season to be jolly and here at Embryo, we want to deliver some good news by sharing some helpful digital PR advice which will get you through the festive period.  December was always a tricky month for getting...
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creativity

How to stay creative while working from home

27/11/20 Best Practices Digital Marketing

It goes without saying that most of us have spent a lot more time working from home than expected in 2020. The team here at Embryo is no different. For eight months now, we have all been working remotely. Digital...
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