‘Is email marketing dead?’ is a blog title or LinkedIn post I often read amongst the digital marketing community. It’s a valid question in the post GDPR age, where huge amounts of time and effort need to be put into...
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If you are running paid advertising on either Google Ads or Microsoft Advertising that is focused on customer lead generation, you already know how crucial it is to track conversions accurately to maximise optimisation. Without this accurate tracking, you have...
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There is an upcoming core Google update that will shake and change the world of web rankings and search engine optimisation as we know it. In the upcoming update, there will be three new search ranking signals added into Google’s ever-expanding and...
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Linking has been an important part of SEO since SEO was first a thing! Since then, while the principles have stayed the same, the tactics and techniques SEO teams use and the strategies they choose have changed over time alongside...
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A Call to Action (CTA) is essential to any business as they are prompts for users, your audience and or customers to take the desired action that you specify. A basic CTA tends to be a button on your website...
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If you were asked to describe yourself in 4 words or phrases, what would those 4 terms be? Would you focus on your intelligence, your kindness, being a good listener and creativity, or would you choose words such as ‘brave’,...
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We have all been there with pages of to do lists and tasks coming out of our ears, yet we chose to sit there and struggle to move forward with any of it. Instead we aimlessly procrastinate, make more lists...
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With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? March 2021 spelt the end of putting off evolving workflows and advertising till tomorrow when Google confirmed the first major migration to FloC...
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It’s my turn to weigh in on the pros and cons of Social Media, and having worked in the field for over 2.5 years, I can confirm we haven’t even touched the surface of its potential in terms of the...
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Google doesn’t mess around, it indexes trillions of pages, keyword searches are done by most of the human population, and new blogs posts, articles, and webpages pop up every single second. So, while it is large in this sense, Google,...
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