Move over boys, there’s a new comprehensive analytics tool in town. Google Analytics 4 is set to change the way we create custom reports and unearth insights of all kinds from a single touchpoint. After a few years on the...
View Article
Whether you’re considering a phased expansion overseas or going global, preparing your site to go international can be a scary step. Which is why preparation is key to success. You may have been working to improve your organic presence in...
View Article
By now you will be aware of Google Analytics 4. The all-powerful marketing tool that gives you an insight into everything your customer does. This wonderful new addition is taking the world by storm but what is it exactly and...
View Article
It’s the news that everyone in the digital marketing world is talking about: GA4 is nearly here. But the question still looms: “Do I need Google Analytics 4?” It’s a great question. You’re probably very settled with the way that...
View Article
Sales are essential to any business, but even more so to small businesses. In order to generate those sales, you need to be carrying out marketing activities that put your brand, products or services right at the forefront of your...
View Article
Picture this: You click on a website as you’re browsing for a new laptop, and there are no words. No written information at all. You learn absolutely nothing beyond what the images show you. It’s not immersive, it’s not engaging,...
View Article
Language is forever changing. Think back to the time of William Shakespeare, the language he used in Romeo and Juliet is very different to the language you might find in a current play. Language evolves over time and it is...
View Article
Since initially rolling out the Google Penguin Update 4.0 back in 2012, there’s always been a huge debate around backlink profiles and links in general. Whether that’s a debate on links actually being a ranking factor, or follow vs nofollow...
View Article
We have pulled everything you need to know about Google’s Performance Max and built a guide for beginners to understand what they are, why they can be useful, how they differ to other campaigns and when to use them. What...
View Article
What is Emily in Paris? Netflix is renowned for its binge-worthy series. From sitcoms to dramas, the streaming platform has something that will make everyone forget ‘portion control’ and devour a series in one sitting. One of the latest in...
View Article
