Best Practices Blogs

The Dos and Don’ts of Client Communication

13/10/21 Best Practices Digital Marketing

Displaying excellent client communication skills is a crucial aspect of any successful business. In fact, when executed with diligence, care and confidence, strong effective communication with clients can accelerate business growth exponentially. As a service-based digital agency, client services are...
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goldfish swimming

The Goldfish Effect: How This Should Impact Your Social Media Strategy

08/10/21 Social Best Practices

Have you been left wondering why your social media content hasn’t been getting the attention that you expected? The reason may run deeper than you’d think… What is the Goldfish Effect? We live in an increasingly digital world where any...
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fun facts

A Few Fun Facts About Digital Marketing

04/10/21 Digital Marketing Best Practices

A fact is something that occurs in real life and separates the truth from fiction.  Some facts are stranger than others – for example, did you know that The British royal family isn’t allowed to play Monopoly? Or, that ​​it...
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working mother

8 Tips For Working Mums: How to Balance Your Family and Career

08/09/21 Best Practices

  Recent ONS studies suggest that the pandemic has had a massive impact on working parents. But it should come as no surprise that women spent more time on childcare than men, alongside working from home and home-schooling. 9 out...
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Not All Content Is Created Equal, Here’s Why: SEO Content Writing In 2021 and Beyond

07/09/21 Content SEO Best Practices

If this writer has had to underscore the importance of SEO content writing once, they’ve had to do it a thousand times. Simply put, if you aren’t putting long-form writing at the heart of your marketing strategy, you’re not going to achieve...
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You Better Werq: What Brands Can Learn From RuPaul’s Drag Race

06/09/21 General Best Practices

For those who have not heard of RuPaul’s Drag Race (RPDR), where have you been? RuPaul’s Drag Race is an American Reality TV Show whereby drag queens compete to become America’s Next Drag Superstar. The contestants are given different challenges...
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discover the power of content frameworks

Why We’re Obsessed With Content Frameworks at Embryo

26/08/21 Best Practices Content

If you hadn’t already guessed, we’re rather obsessed with content marketing here at Embryo. From blogs to SEO glossaries to vast, extensive pieces of content that are the size of small books – we do it all. And in our quest to create...
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content-editor-support

A Good Content Editor: The Importance

09/08/21 Content Best Practices

If I had to choose one area of content that I’ve never been particularly fond of – it would be proofreading and content editing. Don’t get me wrong – I love to help team members improve their content and work,...
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shutterstock correlation image

Correlation Does Not Equal Causation – 2 Great Examples

06/08/21 Best Practices #TeamEmbryo General

So a little while back I saw a post on LinkedIn about how two pieces of data, which looked liked they correlated, equated directly to income… I hung my head in shame. I’ll go through some examples of how correlation...
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