Whether you’re considering a phased expansion overseas or going global, preparing your site to go international can be a scary step. Which is why preparation is key to success. You may have been working to improve your organic presence in...
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By now you will be aware of Google Analytics 4. The all-powerful marketing tool that gives you an insight into everything your customer does. This wonderful new addition is taking the world by storm but what is it exactly and...
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It’s the news that everyone in the digital marketing world is talking about: GA4 is nearly here. But the question still looms: “Do I need Google Analytics 4?” It’s a great question. You’re probably very settled with the way that...
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Sales are essential to any business, but even more so to small businesses. In order to generate those sales, you need to be carrying out marketing activities that put your brand, products or services right at the forefront of your...
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Picture this: You click on a website as you’re browsing for a new laptop, and there are no words. No written information at all. You learn absolutely nothing beyond what the images show you. It’s not immersive, it’s not engaging,...
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Since initially rolling out the Google Penguin Update 4.0 back in 2012, there’s always been a huge debate around backlink profiles and links in general. Whether that’s a debate on links actually being a ranking factor, or follow vs nofollow...
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We have pulled everything you need to know about Google’s Performance Max and built a guide for beginners to understand what they are, why they can be useful, how they differ to other campaigns and when to use them. What...
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What is Emily in Paris? Netflix is renowned for its binge-worthy series. From sitcoms to dramas, the streaming platform has something that will make everyone forget ‘portion control’ and devour a series in one sitting. One of the latest in...
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What is Digital Marketing? Put simply Digital Marketing encompasses any online activities your business carries out in order to advertise to its key stakeholders. As these activities usually occur in real-time you can consistently track and measure the results of...
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Though there is much debate surrounding Die Hard being a Christmas movie, and whether films such as The Nightmare Before Christmas and Gremlins should be deemed more Halloween-esque than festive, no-one at Embryo can deny that The Snowman – the...
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