Best Practices Blogs

Why PPC Automation Is Necessary For Success In 2021

18/02/21 Digital Marketing Best Practices PPC

The world of pay-per-click marketing is an ever-changing landscape and with the recent trend of Google taking control away from the user by limiting the data readily available to us, the move to account automation is looking to be more...
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Pitching digital PR campaigns during lockdown. Find out why being more reactive helps you get media coverage.

03/02/21 Digital PR Best Practices Research

Starting the new year in a national lockdown has been challenging for many digital PR teams across the UK as vaccinations, and the new Covid-19 strain was all we saw in the media. However, what do you do when you...
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The six step ‘Miracle Morning’ aimed to transform your day.

01/02/21 General Best Practices

For many of us, working from home has definitely become the new normal. Even though there are many benefits, such as spending more time with furry friends and avoiding the evening commute, one thing that I’ve personally struggled with is...
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Reasons why the pandemic changed journalism in 2020 and why it’s essential to be more reactive with digital PR campaigns

26/01/21 News Digital Marketing Best Practices Research Digital PR Innovation

Living in this new norm has taught us a lot about how journalism has evolved since 2019 and how Covid-19 has encouraged publications to adapt and transform how they share their news online. We have noticed that there has been...
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6 Common PPC Mistakes All Businesses Make In 2021

22/01/21 Digital Marketing Best Practices Research PPC General

While PPC advertising is a critical strategy for businesses to increase traffic to their site in 2021, if a PPC strategy is not carefully considered from the beginning to the end, a company will find itself wasting money. From ad...
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Set The Tone For 2021: Why TOV Matters In Content

13/01/21 Best Practices Content

The phrase, ‘’New Year, New Me’’ gets thrown around a lot this time of the year, and though it usually pertains to diet goals, reduced alcohol consumption and better budgeting, it can also refer to our state of mind, our...
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3 Top tips on how to improve your social media engagement

06/01/21 Social Best Practices

As you know, social media is a competitive, overcrowded space. During the past year especially, more and more people have been using social media to connect with others, keep up with the news and make purchase decisions, no matter how...
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SEO ontology

The Importance Of SEO Ontology In 2021

31/12/20 Content SEO Best Practices

At the time of writing this blog, 2021 is just hours away for us here in the UK and another 12 months lies ahead of us (hopefully it’ll be marginally better than the last 12, which were frankly, rubbish). With that...
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social media video

How to get the most from your social media video!

21/12/20 Social Best Practices

  With TikTok being this year’s most downloaded app, Instagram launching Reels and Twitter launching Fleets, Video content is everywhere on social media, and it’s clear to see why. The average person watches 16 hours per week of video content...
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Tips For Managing & Improving Client Expectations

18/12/20 PPC Best Practices

Over the years of managing PPC clients, I have encountered many client personality types. In this blog, I cover some of my personal recommendations for managing client expectations. These are key functions we adopt at Embryo to ensure both client...
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