Linking has been an important part of SEO since SEO was first a thing! Since then, while the principles have stayed the same, the tactics and techniques SEO teams use and the strategies they choose have changed over time alongside...
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A Call to Action (CTA) is essential to any business as they are prompts for users, your audience and or customers to take the desired action that you specify. A basic CTA tends to be a button on your website...
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If you were asked to describe yourself in 4 words or phrases, what would those 4 terms be? Would you focus on your intelligence, your kindness, being a good listener and creativity, or would you choose words such as ‘brave’,...
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We have all been there with pages of to do lists and tasks coming out of our ears, yet we chose to sit there and struggle to move forward with any of it. Instead we aimlessly procrastinate, make more lists...
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With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? March 2021 spelt the end of putting off evolving workflows and advertising till tomorrow when Google confirmed the first major migration to FloC...
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It’s my turn to weigh in on the pros and cons of Social Media, and having worked in the field for over 2.5 years, I can confirm we haven’t even touched the surface of its potential in terms of the...
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Google doesn’t mess around, it indexes trillions of pages, keyword searches are done by most of the human population, and new blogs posts, articles, and webpages pop up every single second. So, while it is large in this sense, Google,...
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On the 19th of March 2021, it is official World Sleep Day! Despite what you may think, this isn’t an awareness day that encourages you to lie in bed all day and snooze off all of your day-to-day responsibilities –...
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With International Women’s Day just behind us, I couldn’t think of a better time to delve into How to Own the Room by Viv Groskop a British Journalist who explores the power when women find their voice. Exploring history’s great...
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The world of pay-per-click marketing is an ever-changing landscape and with the recent trend of Google taking control away from the user by limiting the data readily available to us, the move to account automation is looking to be more...
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