Customer behaviour has significantly changed since the start of the COVID-19 pandemic and this can be seen across a wide range of eCommerce platforms, this has accelerated digital marketing performance growth by 4-6 years in just 18 months. Even now...
View Article
Since entering the world of the Web 7 years ago, I have often found myself seeing references to both UI and UX being used interchangeably, but I have come to learn that there are indeed significant differences between the two...
As the privacy war on advertising continues to ramp up, Apple’s latest rollout of privacy-enhancing features included the option to deny apps the ability to track you across other websites and apps. It does this by restricting the app from...
View Article
Social media is one of the largest parts of the internet – there’s Twitter, Facebook, Instagram, TikTok, Snapchat, Youtube, and so many more at our disposal, with most people using a combination of these apps on a daily basis. Whilst...
View Article
As a marketer and self-confessed tech addict, monopoly is a word I’ve heard often out of the board game context. Google, for example, is often described monopolising the search market by pushing its own Search Engine through manufacturers being forced...
View Article
