Re-enhance Medical and Dental Clinic are a well established non-surgical aesthetics clinic based in Hale, Cheshire. With a team of highly renowned industry experts, specialising in a wide variety of treatments, from dermal fillers and anti-wrinkle injections to bodysculpting and fat reduction treatments, Re-enhance are well placed to become a highly successful aesthetic clinic in the area. They also offer their own revolutionary Bio-ID Hormone treatments, which have been a huge success within the aesthetics industry and are now offered by aesthetic practitioners all over the country. Practice leader, Dr. Martin Kinsella, is highly regarded within the industry, with a residency in Harrods in London and a dedicated customer base.
By November 2018, despite having a great team of expert doctors, dentists and aesthetic therapists, Re-enhance’s online presence was very weak, and they were struggling to gain new aesthetic clients. In order to improve their business, the number of treatments they were carrying out needed to grow, and their presence on social media needed to be considerably stronger.
With several industry leading practitioners in the clinic, they also wanted to promote the personal brands of their key doctors, to help make them stand out in the crowded aesthetics market. In an area with a high number of aesthetic clinics, Re-enhance’s expert doctors were being drowned out by the high volume of competitors.
Re-enhance’s social media presence was severely lacking, and their engagement levels were also underperforming. This signals that they weren’t targeting the right audience for their business and reducing the impact their posts had with their audience. This also meant that their click through rate and conversions from social media were very poor, showing that as a business, they were putting time and money into a marketing channel which was showing no considerable return on investment.
We started by carrying out our signature ‘deep dive’ into the social media presence of Re-enhance Clinic, to better understand their strengths and weaknesses both as a company and in their current social media marketing efforts. This approach also allows us to get a great feel for who they are as a business and understand the kind of voice and audience they are looking to capture.
We saw that while their activity on social media was consistent, their engagement was low, and that they weren’t capturing the attention of their target audience across any of their platforms.
Despite the excellent reputation of their key doctors among their industry peers, in their local area their staff didn’t have much of a personal brand following, despite some fantastic opportunities for personal brand building outside of their social presence. They weren’t taking advantage of potential USPs in their doctors, and were losing out on valuable conversions as their social media output wasn’t emphasising their strengths, or engaging their followers.
When we took over this client’s social presence for full (paid) ads creation and management, we made a point of taking time to understand their business and their audience, to allow us to create engaging content that Re-enhance’s followers want to interact and engage with.
Since Embryo Digital’s takeover of Re-enhance’s social media:
Going forward, we plan to expand their audience further by continuing to utilise our highly targeted techniques and innovative social-first content strategies.