I SAW IT FIRST were founded in 2017 and have since created a name for themselves as the one-stop-shop for fashion-lovers who see and want to wear it first. They aim to offer affordable and on-trend designs, and use regular collaborations and pop culture ranges.
Some examples of publications where the campaigns we created for I SAW IT FIRST were featured in:
I SAW IT FIRST came to Embryo as they were looking for creative Digital PR campaigns that would increase the awareness and reach of their new product launches. One launch included their Mean Girls range which was being released in time for Netflix launching the popular film on their streaming service.
Our Digital PR team got to work researching I SAW IT FIRST’s target audience and developing a deeper understanding of their ranges and the message the brand wanted to share. Then they created informative press releases which used creative and eye-catching headlines.
Finally they used a targeted outreach strategy to the ideal publications to ensure the success of the campaign.
The Mean Girls Campaign received:
53 Pieces of coverage in lifestyle and fashion publications
Estimated coverage views of 1.56million
A record amount of coverage an I SAW IT FIRST collection has ever received.
Please get in touch with our team to find out more about our services, our approach to digital campaigns or to find out how we can help you grow your business online.