Increasing website traffic and sales through creative Digital PR campaigns.

woman in pink lying on a pink rug


I SAW IT FIRST were founded in 2017 and have since created a name for themselves as the one-stop-shop for fashion-lovers who see and want to wear it first. They aim to offer affordable and on-trend designs, and use regular collaborations and pop culture ranges.


Some examples of publications where the campaigns we created for I SAW IT FIRST were featured in:

The Brief

To create a stronger digital presence in a competitive market

I SAW IT FIRST came to Embryo as they were looking for creative Digital PR campaigns that would increase the awareness and reach of their new product launches. One launch included their Mean Girls range which was being released in time for Netflix launching the popular film on their streaming service. 

Our Approach

Using strategic Digital PR campaigns to increase links and traffic

Our Digital PR team got to work researching I SAW IT FIRST’s target audience and developing a deeper understanding of their ranges and the message the brand wanted to share. Then they created informative press releases which used creative and eye-catching headlines. 

Finally they used a targeted outreach strategy to the ideal publications to ensure the success of the campaign.

The Mean Girls Campaign received:

  • 53 Pieces of coverage in lifestyle and fashion publications

  • Estimated coverage views of 1.56million

  • A record amount of coverage an I SAW IT FIRST collection has ever received.

  • Sophie Rigg


    Embryo were amazing to work with and delivered some incredible results for the brand. The coverage they achieved for our Mean Girls collection was a real highlight with pick up in key publications. The team are so easy to work with and couldn’t do enough for us! A top digital PR agency!

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