Digital PR Strategist

We’re on the lookout for an experienced Digital PR Strategist looking to make their next move in a growing digital agency based in Manchester. The Digital PR Strategist will be responsible for client’s PR, creating relevant coverage, whether through creative digital PR campaigns, newsjacking and leveraging media contacts. The strategist will also be responsible for content creation for client’s websites and press releases. You will ideally have a track record of implementing successful PR strategies and campaigns that have had a positive impact on driving website traffic and rankings.


  • Brainstorming campaign ideas
  • Implementing targeted PR strategies
  • Building relationships with journalists and critical media outlets
  • Researching trends and pitching creative ideas to clients
  • Media monitoring for relevant opportunities for clients
  • Use of PR software databases, distribution and reporting platforms
  • Working with creative, development and marketing teams to develop  campaigns
  • Promote our clients’ content, pitch stories ideas to journalists, bloggers and influencers to gain media coverage and backlinks
  • Content campaign planning and implementation
  • Manage the creation of copy internally and externally (clients and freelancers)
  • Writing press releases 
  • Outreaching campaigns and securing media coverage and links


  • You must have a minimum of two years in digital PR/SEO either in house or agency side
  • Be creative and able to spot ideas, angles and opportunities with for clients and digital PR campaigns
  • An understanding of what makes a good news story 
  • A black book of media contacts and social influencers would be desirable
  • Strong communication skills
  • Experience researching trends and competitors
  • A keen interest in digital marketing keeping up with all the latest news
  • Good written and spoken English
  • Content & creative writing skills


Job Title:

Digital PR Strategist



Date Posted:


Share job:

Apply for role