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seo manchester

SEO Jobs In Manchester Agencies, then and now

24/03/19 SEO

Having come back to help run a digital marketing company in the city, I wanted to see what the difference in Manchester SEO jobs was compared to when I was last here, some five years ago. Did SEO roles consist...
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searching ppc

What Does PPC Management Involve?

19/03/19 PPC

PPC or pay-per-click is a form of online advertising, and the clue is pretty much in the name here – advertisers only pay when a user clicks on the advert, and by setting their own budget you never spend more...
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dislike button

Do We Need ‘Dislikes’ on Facebook?

15/03/19 Social

One of the most talked about topics in the world of social media is the introduction of a ‘dislike’ button. Users have been pushing for this feature ever since the ‘like’ button itself was created. You may be interested in...
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what even is marketing

What Even is Marketing?

14/03/19 Digital Marketing

If someone asked you ‘what is marketing?’, would you stutter? The dictionary defines marketing as “the action or business of promoting and selling products or services, including market research and advertising”. For people that don’t always have a dictionary at...
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brand awareness : what makes a great website

What Makes A Great Website?

11/03/19 Best Practices Web Design

As a digital marketing agency, we understand the importance of a great website. From its design and functionality to its ability to convert leads, there’s lots that urls can do. I may not be a designer, but having worked in...
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psychology behind viral content social media

The Psychology Behind Virality

08/03/19 Social

As a marketer, virality is the bullseye on the dartboard of results. To most, virality is this mysterious, nebulous thing that might happen to your latest post while you’re sleeping. If you think this – you’re pretty much spot on....
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content length search results

Why you need more than 1,000 words on your homepage

07/03/19 SEO Best Practices

Often, we are asked by web design firms of our clients (or sometimes from clients themselves) why we suggest that they should have anywhere from 1,000 to 4,000 words on their homepages – and on many other key pages, too....
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Our team has grown again!

01/03/19 News #TeamEmbryo

There’s no better start to a month than getting to officially welcome a new member to team Embryo. Sarah-Alyce, our new PPC Account Manager may have only been with us for a few days, but she’s already making her mark...
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aesthetics report cover photo


28/02/19 Research

We’ve had some great feedback since we released our latest report, ‘Comparing 235 Aesthetic Clinic Websites in the United Kingdom’ just under 2 weeks ago. From new enquiries to some very exciting client meetings, we’re very happy with the results...
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aesthetics report cover photo


26/02/19 Research

Whether in the flesh or online, we’re sure by now you must have seen our fantastic new report, ’Comparing 235 Aesthetic Clinic Websites in the United Kingdom.’ Delving into how 235 businesses up and down the country, as well as...
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