As we come to the end of the rollercoaster that was 2021, I’m sure we can all look back at the weird and wonderful things we did to keep ourselves occupied during lockdown. Some people started businesses, raised money for...
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Recently, I’ve taken the next step in my career at Embryo, having been promoted from the position of Content Executive to Content Account Manager; it’s a really exciting change and something that I definitely felt ready for, but as with...
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What Are Data Visualisations? Data visualisations play a key part in understanding your business or your customers. Essentially, they’re images of stored data you’ve collected over time. But they can hold secrets you’d never really see if it was constructed...
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I’m going to be talking about invalid clicks in the ever-changing world of PPC but first some context. Google’s Winning the Moment that Matter philosophy hinges on the very catchy slogan “Right Person, Right Message, Right Time, Every Time” which...
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The definition of an ‘Instagram influencer’ and what it means to be one has evolved in recent years, as the social media platform itself has grown. With roughly one billion monthly active users, Instagram is the perfect platform for influencers,...
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Spider-Man, comic-book character who was the original everyman superhero. In Spider-Man’s first story, in Marvel Comics’ Amazing Fantasy, no. 15 in the ’60’s (1962), American teenager Peter Parker, a poor sickly orphan, is bitten by a radioactive spider. As a result of...
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This week marks my fourth month working within Embryo’s incredibly talented content team. As I reflect on how much I’ve developed, not only in my role as a Content Executive, but also as a person, it seems only fitting to...
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Today I did a very impromptu, two-minute exercise, to see what various (non-SEO) team members in the office today thought would happen in the world of SEO in 2022 and beyond. I have pasted what each of the team thought...
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It’s the festive season again, which I don’t need to tell anyone unless you’ve been living under a rock or using a Mayan calendar to track the days in 2021. As soon as December starts, we’re all inundated with festive...
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One of the things that we pride ourselves on here at Embryo is staying ahead of the trends, whether they’re related to content marketing, SEO, PPC, social media, digital PR, web development or beyond, including the use of futuristic tools to inform digital campaigns. As the year...
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