Latest Blogs - Page 3

Embryo Index Retail Focus: Sports Direct

02/02/21 Embryo Index

The Embryo Indexes show the top 100 companies (from a pool of more) within a range of industries and sectors. Each company is scored against a series of metrics which culminate in an overall Embryo Index Score, this score then...
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The six step ‘Miracle Morning’ aimed to transform your day.

01/02/21 General Best Practices

For many of us, working from home has definitely become the new normal. Even though there are many benefits, such as spending more time with furry friends and avoiding the evening commute, one thing that I’ve personally struggled with is...
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Raise awareness for mental health

Caring for Your Mental Health Whilst Working from Home

29/01/21 SEO News Digital Marketing

  Working from home was once considered a commodity, and whilst this is still the case for many people, a lot are struggling to deal with it. The current lockdown has turned rooms of relaxation into working environments, and people...
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Content trends to look out for in 2021

Content Trends to Look Out for in 2021

28/01/21 Content

Another year has passed (and a crazy one at that) and with it comes a fresh set of content creation and marketing trends to look out for in the next 12 months. The year 2021 will be just as unparalleled as the...
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Reasons why the pandemic changed journalism in 2020 and why it’s essential to be more reactive with digital PR campaigns

26/01/21 News Digital Marketing Best Practices Research Digital PR Innovation

Living in this new norm has taught us a lot about how journalism has evolved since 2019 and how Covid-19 has encouraged publications to adapt and transform how they share their news online. We have noticed that there has been...
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Social Media in 2021: What We’ve Learnt From 2020

25/01/21 Social

I won’t bore you with all the cliches about how 2020 was an ‘unprecedented year’ etc. However, what I will say is that it has been an absolute rollercoaster and massively changed the social media landscape. Brands that never saw...
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6 Common PPC Mistakes All Businesses Make In 2021

22/01/21 Digital Marketing Best Practices Research PPC General

While PPC advertising is a critical strategy for businesses to increase traffic to their site in 2021, if a PPC strategy is not carefully considered from the beginning to the end, a company will find itself wasting money. From ad...
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Developing your network

21/01/21 General

There are many ways you can benefit from creating your own network, from building confidence, sharing ideas and advice, to accessing opportunities that you might not have otherwise come across. No matter what stage in your life or career you...
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A blooming marvelous customer experience with Bloom & Wild

20/01/21 Web Design Digital Marketing

When I told the Embryo team that I was writing my blog on Bloom & Wild, there was an outburst of various versions of ‘oh I love Bloom & Wild!’ which proved that I am not alone in my adoration...
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Audience Targeting Vs Keyword Targeting

19/01/21 PPC

The shared goal between audience and keyword targeting is to create a successful PPC campaign. In order to do so, you need to ensure that you’re targeting the most relevant users for your business. Easier said than done I know,...
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