Latest Blogs - Page 2

Core Web Vitals Cheatsheet

26/04/21 SEO

With the Core Web Vitals update fast approaching (this has now been pushed back to June from May, see here), the SEO and web development team have been working hard analysing websites and researching ways to help websites meet the...
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Earth Day 2021 and the power of the media

23/04/21 Digital PR

In light of world Earth Day on Thursday 22nd April, digital marketing experts at Embryo have been looking into search trends and the questions that people are asking surrounding sustainable diets and clothing and their purchasing choices, as these sustainable...
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What business owners can learn from the ESL disaster

22/04/21 News Digital Marketing

I’m hardly a big football fan, but even I have found myself absolutely hooked to the story about the rise and fall of the European Super League over the past few days. It’s been fascinating to see the huge reaction...
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This Isn’t Just Social Media Marketing, It’s Aldi Social Media Marketing

21/04/21 Social News Digital Marketing

    Unless you’ve been living under a humongous rock, you will have seen the current ongoing battle between Marks & Spencer and Aldi. The whole debacle comes down to a legal battle about the British birthday staple, the caterpillar...
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reflections on 10 years in SEO

Reflections on 10 Years in SEO

20/04/21 SEO

2021 marks 10 years since I started my SEO career. Starting out in 2011, I had no experience whatsoever, and despite researching prior to that interview, I still wasn’t 100% sure what exactly SEO entailed. I knew what it stood...
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Do Nofollow Links Count?

19/04/21 Digital PR SEO

If you are someone who has ever spent time link building, performing digital PR, or even just generally working in SEO, then you’ve seen rel=”nofollow” tag before. It’s one of the most common HTML tags around, and it’s been around...
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House DIY

DIY improvements to your digital strategy: What you can learn from the Embryo index

16/04/21 Digital Marketing Embryo Index

A Spring clean is a great opportunity to reorganise your home and make those home improvements you’ve been thinking about for some time. This has been amplified during lockdown restrictions as reports show that 85% of UK residents have made...
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Eat That Frog: The Key To Less Procrastination and More Productivity

15/04/21 Best Practices General

We have all been there with pages of to do lists and tasks coming out of our ears, yet we chose to sit there and struggle to move forward with any of it. Instead we aimlessly procrastinate, make more lists...
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asking questions is the key to excellent client content

What Every Content Writer Should Know About A Client Before They Write For Them

14/04/21 Content

Content marketing is a multi-disciplinary skill and involves a tonne of different things that help to ensure content is strong from an SEO perspective and, ultimately, readable. One of these things is information gathering, an oft-neglected part of the process, but something...
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Dynamic Product Ad

Dynamic Product Ads – The Essential Ecommerce Tool

13/04/21 Uncategorised

The last year has seen many businesses adapt to how they reach their customers and many have branched out online. Now may be the time that you are starting to ask how to grow your advertising campaigns and ensure you...
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