For my first blog of 2022, I thought it would be fitting to relate it to the trending American T.V series that I’ve been binge-watching over the holiday season, that is, HBO’s ‘Succession’. The season was recommended to me by...
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With the search landscape continuously changing, it’s more important than ever to focus on more than just your rankings. Over the last few years, Google has continued to roll-out new updates across their algorithms and introduced a ton of new...
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Campaign landing pages are key to any successful campaign, and are widely used by various sized businesses for varying campaigns. Whether you’re enquiring about a new car, financial services or even signing up for a webinar, conversion based landing pages...
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The level of digital marketing importance is as high as it’s ever been in 2022. A well-planned out online presence that attracts internet users and mobile users alike is incredibly powerful. Despite that, effective digital marketing efforts are still thought of as secondary decisions....
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A brand is not just defined by the product or service they offer, their core beliefs and what they value to contribute to what the brand is and how a consumer should perceive them. What are brand values? Brand...
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Automation is taking the edge over IT industries, and it has already taken a big leap in SEO and digital marketing. Many businesses consider automation a critical component. 75% of marketers currently use automation solutions in their firms. So, it would...
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What is Digital Marketing? Put simply Digital Marketing encompasses any online activities your business carries out in order to advertise to its key stakeholders. As these activities usually occur in real-time you can consistently track and measure the results of...
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It’s the most wonderful time of the year and that means one thing – mince pie season is upon us! This year at Embryo, we’ve decided to try and test some of the most popular brand’s mince pies to find...
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Though there is much debate surrounding Die Hard being a Christmas movie, and whether films such as The Nightmare Before Christmas and Gremlins should be deemed more Halloween-esque than festive, no-one at Embryo can deny that The Snowman – the...
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For a long time, I have always been a big admirer of Ben Francis and his journey to create Gymshark, one of the most successful fitness brands in the world. Whether I’m watching his YouTube videos or listening to his...
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