Understanding the importance of links in content

24/06/21 SEO Best Practices Content

Content is king. It always has been and it’s only going to become more and more powerful as the search engine algorithms continue to develop and improve over time. With Google now reaching a stage where it can delve into...
View Article

woocommerce google shopping integration

WooCommerce’s Google Shopping Integration is Now Live

22/06/21 SEO PPC Web Development

Google has recently announced an integration partnership with WooCommerce to help retailers and ecommerce stores easily display their products and inventory across Google properties, including organic search, paid search, organic & paid shopping and also YouTube. The integration comes as...
View Article

shutterstock 1164339553

‘Freedom Day’ Delay & The Impact

21/06/21 News

So, today is the 21st June… a date we had all set in our calendars as the first day clubs were back and the start of a week-long bender. Okay, maybe some had more extensive plans than others but either...
View Article

latest google update

Here It Comes! Google’s Page Experience Algorithm Update Is Rolling Out Now.

17/06/21 SEO Web Design Web Development

And we’re off! Google in a tweet yesterday, announced that its Page Experience Algorithm Update had started to roll out. Initially due to launch last year, then postponed, and then postponed again from the rescheduled May launch, we’ve finally arrived...
View Article

shutterstock 1020407980

How digital transformation can help SMEs grow online and increase revenue

17/06/21 Digital PR Digital Marketing

Many SMEs and entrepreneurs are going online and adopting eCommerce operations for success. With more than 70% of companies being online or having a digital transformation strategy in place, and 96% of UK households with internet access, SMEs and start-up...
View Article

5 Examples Of Brands Nailing Their Email Marketing

15/06/21 Best Practices Digital Marketing

‘Is email marketing dead?’ is a blog title or LinkedIn post I often read amongst the digital marketing community. It’s a valid question in the post GDPR age, where huge amounts of time and effort need to be put into...
View Article

inclusive-language-workplace

Inclusive Language In The Workplace

14/06/21 General

Though my religion is part of my identity, and I am proud to be Jewish – unfortunately, I never notice my identity more than when it’s being used against me – whether with discomfort, ridicule or antisemitism. I’ve been quite...
View Article

shutterstock 256897921

Top tips to soundtrack your working day

10/06/21 Social

Anyone who knows me knows that I’m very particular about my music taste but also absolutely love creating playlists and being in control of the music. In fact, I’m the office DJ pretty much 99% of the time (much to...
View Article

chuck norris

3 Famous Google Bombs

09/06/21 SEO

Google bombing is a term that we go into in our SEO Glossary and essentially describes a practice by which a specific web page is targeted to rank in the top position of the search engine results page (SERP) for a...
View Article

532fae1f d1e2 0de6 aff5a27201addcde

How to avoid pitching the wrong campaigns to journalists

08/06/21 Digital PR News

At Embryo, we’ve taken the time to understand the media landscape and what journalists want from PR’s. We’ve listened and noted what pitches they would like for their publications and what emails would end up in the bin. As you...
View Article