Eat That Frog: The Key To Less Procrastination and More Productivity

15/04/21 Best Practices General

We have all been there with pages of to do lists and tasks coming out of our ears, yet we chose to sit there and struggle to move forward with any of it. Instead we aimlessly procrastinate, make more lists...
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asking questions is the key to excellent client content

What Every Content Writer Should Know About A Client Before They Write For Them

14/04/21 Content

Content marketing is a multi-disciplinary skill and involves a tonne of different things that help to ensure content is strong from an SEO perspective and, ultimately, readable. One of these things is information gathering, an oft-neglected part of the process, but something...
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Dynamic Product Ad

Dynamic Product Ads – The Essential Ecommerce Tool

13/04/21 Uncategorised

The last year has seen many businesses adapt to how they reach their customers and many have branched out online. Now may be the time that you are starting to ask how to grow your advertising campaigns and ensure you...
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Setting SMART Goals

12/04/21 Operations #TeamEmbryo

During my recent one-to-one working through my Development Programme, I was asked to set both personal and professional goals. I found the process of thinking about not only what I wanted to achieve within my professional career but also in...
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What Steps Do You Need To Take To Prepare For Cookieless PPC?

09/04/21 News Best Practices PPC

With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? March 2021 spelt the end of putting off evolving workflows and advertising till tomorrow when Google confirmed the first major migration to FloC...
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The perfect strategy for damage control on Social Media

08/04/21 Uncategorised Social Best Practices

It’s my turn to weigh in on the pros and cons of Social Media, and having worked in the field for over 2.5 years, I can confirm we haven’t even touched the surface of its potential in terms of the...
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Your Guide To Building A Personal Brand: Part 2

07/04/21 Digital Marketing Social Content General

In my previous blog post – the part 1 edition of ‘your guide to building a personal brand’ – I discussed what a personal brand is and how to create one that is clear and effective. Considering your industry and...
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Human Resources

CIPD Diaries- The CIPD Profession Map (2018) & Values

06/04/21 Operations

I am so excited to share that after much thought and consideration over the past year, I have finally decided to start my CIPD (Chartered Institute of Personnel Development) Level 5 Diploma in People Management qualification, whilst carrying out my...
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Don’t be a fool when it comes to campaigns

01/04/21 Digital Marketing

April Fool’s is a classic day to play pranks and tricks on friends and family and even for brands to have fun and engage with their audiences and customers. With traditional rules stating that the fools must be carried about...
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Your Guide To Building A Personal Brand: Part 1

26/03/21 Digital Marketing Social Content General

Prior to joining Embryo as a Content Executive, I took on various projects as a marketing freelancer. In my role, I wanted to create a clear brand that would help me to define my values and my mission, to attract...
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