Optimising Your XML Sitemap

15/01/21 SEO

XML sitemaps are an essential SEO best practice, for search engines they are an easy way for search engine crawlers to understand the structure of pages on your website. They also provide insight into how often a page is updated...
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Applying Patrick Lencioni’s 5 Dysfunctions Of A Team To Embryo

14/01/21 PPC General

    Over the Christmas break, I had the opportunity to read the best selling book ‘The Five dysfunctions of a team’ by Patrick Lencioni. The book details a leadership fable for a struggling technology firm with a leading product,...
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tone-of-voice-matters

Set The Tone For 2021: Why TOV Matters In Content

13/01/21 Best Practices Content

The phrase, ‘’New Year, New Me’’ gets thrown around a lot this time of the year, and though it usually pertains to diet goals, reduced alcohol consumption and better budgeting, it can also refer to our state of mind, our...
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Career-Tips

Four Career Tips Embryo Have Taught Me

12/01/21 Operations

The first week of January 2021 marked my two years anniversary at the company (two extremely fast years I might add). So, I wanted to discuss some of the key things that I have learnt in my role as Operations...
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Google search results after the BERT and SMITH updates

The Google BERT Algorithm Just Got A Big Brother. Welcome, SMITH!

11/01/21 SEO

In the ever-changing world of Google Algorithms, their goal remains the same, how can we serve the best possible results for a user query? Back in the earlier days of SEO (rip), it was simpler in the sense of mentioning...
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Outreach Tips for Successful Digital PR

08/01/21 Digital PR

Impactful outreach is a crucial ingredient of any successful creative digital PR campaign. It’s no good having a newsworthy asset and piece of content if you get your pitch wrong. Digital PRs can spend months working on a campaign, researching...
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How to stay positive and motivated when receiving creative feedback

07/01/21 Web Design

When presenting your creative to your client, there’s always the chance (no matter how small) that they’re not going to be 100% on board. All clients are different and they all have different opinions and experiences so receiving varying levels...
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3 Top tips on how to improve your social media engagement

06/01/21 Social Best Practices

As you know, social media is a competitive, overcrowded space. During the past year especially, more and more people have been using social media to connect with others, keep up with the news and make purchase decisions, no matter how...
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Home-Office

Lockdown 3: Our guide to lockdown productivity

05/01/21 Uncategorised

How do you improve your lockdown productivity? It’s a question that we’ve all been contemplating for almost a year now, and it looks like the debate will be rumbling on for some time yet. Working from home looks set to...
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Diversity. What does it mean for you?

04/01/21 General News

Diversity. the condition or fact of being different or varied; variety: genetic/biological diversity a wide diversity of opinion/ideas.  Over the last few months, no actually, lets just cut to the chase and say years/decades/centuries, we have seen women, ethnic groups and...
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