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Lock up Your Websites

HTTP to HTTPS on Chrome Google Chrome is setting restrictions on your browser. If you are a Chrome user, you will be frequently notified if a website is not SSL. How will this affect me? If your website does not have a Secure Socket Layer Certificate (SSL Certificate) then this will cause issues regarding rankings and […]


The GDPR & How It Will Affect Your Business’s Marketing

What is the GDPR? The General Data Protection Regulation or GDPR is legislation that is coming into effect on the 25th May 2018. It is a new EU regulation that is attempting to unify how countries in the EU approach data protection and the security of personal information. And, despite Brexit, the UK is very […]


Google My Business Update!

Do you offer appointments, reservations or orders? Well, Google my Business has just updated their platform to make the user journey of your potential customers easier to use. Google is constantly updating their search engine to make sure that everything is at the best of its ability. With this new update, you are going to […]


The Next Generation of Embryo Digital…

The next generation of Embryo is here… It gives me great pleasure and enjoyment to finally have the opportunity to introduce you to our new look and feel. Over the last 3 years, Embryo Digital has invested, and continues to invest, significant time and resource into ensuring we only deliver cutting edge digital products and […]


What is More Important Backlinks or Content?

What are more important backlinks or content? Funny enough you should ask I am going to explain how SEO has changed over the years. If you remember it wasn’t that long ago where you could send around 10,000 links to a website or blog post using the famous Scrapebox, (the Swiss army knife of SEO) is […]


Should you be scared of Spam Bots?

Through the years of SEO, there is always someone trying to bring someone else’s day down. That’s either through using bots to drain their PPC campaign or using spam bots to increase their bounce back rate of the site. Now, this could worry a lot of people, I have seen a lot of questions floating […]


Conversion Rate Optimisation Best Practices

Conversion Rate Optimisation or CRO is a hot topic for digital marketers these days, and rightly so. Conversion rate optimisation is amending, tweaking and improving a website (as well as other digital marketing channels) to increase the amount of people that complete the intended customer journey and ‘convert’ into a ‘customer’ by carrying out the […]