Website Project Round-up

30/07/21 Web Development Web Design

Within the web team, we have been exceptionally busy for the first six months of the year, working on a range of different website projects. Below is a round-up of just some of the projects we have delivered so far...
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achieving your goals

Your Guide To Being A Goal-Getter: How To Stick To Your Goals And Smash Them

29/07/21 General

With a new month on the horizon, there’s no better time to talk about setting goals. Having a goal to achieve can be a great source of motivation which is especially important when you face challenges, and it also provides focus...
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Google Match Type Changes

28/07/21 PPC

Ultimately, Google Ads has now gotten rid of broad match modifiers (BMM) and it has also updated how phrase match targeting works to expand matching capabilities. The aim of this change is to improve relevancy from search term to keyword...
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love island

Love Island 2021 – Hot or Flop?

27/07/21 Social Digital Marketing

The most anticipated show of 2021 is upon us: Love Island. I’ve written numerous blogs in the past around the benefit of the hit reality show for brands and analysed the marketing masterpiece that it is. In fact, I’d go...
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optimisation strategy

SEO Is About Optimising Solutions, Not Keywords.

26/07/21 Strategy SEO Digital Marketing

One thing that’s guaranteed is the same look on a client’s face when I explain that SEO is no longer a one-trick pony. It’s not about box-ticking your way to success, it’s not about single keywords, it’s not even about...
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Introverted Managers: Your Guide

23/07/21 General

It was hesitation, she felt, as she was offered the role as Head of Content – a role she had longed for the past 2 years – upon realising she’d have to manage a growing team, communicate more effectively, and...
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rashford - id verification future or misstep

ID Verification – The Future or a Misstep?

22/07/21 Uncategorised

England’s heroic performance in their first final since 1966; Lewis Hamilton’s record-breaking victory at Silverstone after a controversial collision with his main championship rival! Yes, these were two of the finest sporting moments of the summer, but both had their...
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nightclubs return on freedom day

Freedom Day: What’s actually changed?

21/07/21 News #TeamEmbryo Content General

Freedom Day is here and with it, restrictions have been (mostly) removed from day to day activities, allowing people to return to something that resembles normal life as we knew it 18 months ago. It’s been a long time coming...
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google crawl budget

Let’s Discuss GoogleBot and ‘Crawl Budgets’…

20/07/21 SEO

If you’re clued up on search engine optimisation practices and search engine marketing as a general area of marketing, you’ve probably heard or are aware of GoogleBot. If you’re not, though, let me give you the rundown. What is GoogleBot?...
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skynews graphic traffic light 5373178 1

Over half of LinkedIn users would travel to an amber listed country. Find out why Britons want to go on holiday!

19/07/21 Digital PR Research

It’s Freedom Day, and the sunshine is beaming across the UK today. Everyone is in happy spirits and is enjoying the heatwave which is hitting every city across the country. However, even though the sunlight is making an immediate impact...
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