Insights

The Importance Of Influencer Marketing

Love it or hate it, influencer marketing is here to stay. The market, currently worth $2 billion is expected to reach $10 billion by 2020 as brands, businesses and influencers themselves realise the beneficial potential. With 67% of marketers believing influencer marketing campaigns and strategies have helped them reach a more targeted audience – who […]


Our Team Is Growing!

We are very excited to welcome Andy Dutson, our new Digital Marketing Consultant to the team. He brings with him a wealth of knowledge and expertise in the realms of SEO and PPC, having spent the last 10 years working as a (you’ve guessed it) SEO & PPC consultant at FirstFound. He’ll be helping clients […]


CASE STUDY: New Birkdale Clinic and Embryo Digital

New Birkdale Clinic is a leader in plastic surgery in the North West, admired for its experience and expertise at both its Rotherham and Liverpool locations. Having held over 10,000 successful consultations, they are renown for breast enlargements, though are also loved for their tummy tucks, liposuctions and face lifts – giving patients a second […]


How Does The Cambridge Analytica-Facebook Scandal Affect Us As Marketers?

Had you heard the term, ‘Cambridge Analytica’ a month ago you may have assumed it was a brainy university competition where the brightest minds battle it out in maths, or science. Hear it today and you should be more aware of its consequences. We take a look at what exactly happened, Facebook’s role, how this […]


We are Embryo Digital

Anyone can write a Twitter bio, a brief introduction on LinkedIn or post adverts on various websites. But we think we should formally introduce ourselves, and form that relationship from the get-go. We are Embryo Digital – a young and results-winning, full-service digital marketing agency specialising in lead generation, web design, SEO, social media and […]


Your Quick Guide to Ahrefs’ Domain Rating (DR)

Last month, Ahref released a new way to calculate domain rating (DR), much to the confusion and irritation of many businesses and website owners. Companies saw their ratings unexpectedly drop, while their competitors remained stable, or increased quite dramatically. We looked into the #ahrecalypse and offer you this quick guide to getting to grips with […]


Lock up Your Websites

HTTP to HTTPS on Chrome Google Chrome is setting restrictions on your browser. If you are a Chrome user, you will be frequently notified if a website is not SSL. How will this affect me? If your website does not have a Secure Socket Layer Certificate (SSL Certificate) then this will cause issues regarding rankings and […]


The GDPR & How It Will Affect Your Business’s Marketing

What is the GDPR? The General Data Protection Regulation or GDPR is legislation that is coming into effect on the 25th May 2018. It is a new EU regulation that is attempting to unify how countries in the EU approach data protection and the security of personal information. And, despite Brexit, the UK is very […]


Google My Business Update!

Do you offer appointments, reservations or orders? Well, Google my Business has just updated their platform to make the user journey of your potential customers easier to use. Google is constantly updating their search engine to make sure that everything is at the best of its ability. With this new update, you are going to […]


The Next Generation of Embryo Digital…

The next generation of Embryo is here… It gives me great pleasure and enjoyment to finally have the opportunity to introduce you to our new look and feel. Over the last 3 years, Embryo Digital has invested, and continues to invest, significant time and resource into ensuring we only deliver cutting edge digital products and […]


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