When it comes to social media platforms, TikTok is fairly new to the game. That being said, the social platform has seen extraordinary growth over the past two years, largely due to the pandemic giving the app a huge boost....
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With over 1 billion active users on Instagram, it can be difficult to get your content to stand out amongst the ever-growing crowd. We’ve all heard of how hashtags can increase your reach, but nowadays there are a number of...
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To put it simply, press releases are a way for individuals, organisations, public bodies and brands to share their news and stories with the media, and the wider public. They are made up of written content, which is primed and...
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Writing persuasive content is something we live and breathe here at Embryo – but it is no easy feat. Unlike long-form content, with ad copy, there is often a huge limit on words and even more so on advertising...
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Customer behaviour has significantly changed since the start of the COVID-19 pandemic and this can be seen across a wide range of eCommerce platforms, this has accelerated digital marketing performance growth by 4-6 years in just 18 months. Even now...
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If you’re like me and you’ve just had a notification pop up from TikTok detailing a new weekly trend report you can check when you log into the app, then you’ll know how great this is for us marketers to...
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When asked what my favourite thing about working in content is, my #1 answer is always the variety of clients I get to work with and how much I learn about their businesses, markets and what makes them stand out...
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As Drupal 9.0 was released to the world in June 2020, the company had taken an important next step in the growth and evolution of its platform by building upon what already exists in Drupal 8 and laying the foundation...
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A primary marketing channel for most businesses, SEO (Search Engine Optimisation) is a channel focused on increasing the organic visibility of your website on Search Engines including Google and Bing. If you’re looking to get started on your SEO journey,...
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In just two weeks on 26th November, Black Friday 2021 will take place, shortly followed by Cyber Monday on 29th November. What started off as a celebration in America following Thanksgiving Day has now turned into one of the biggest shopping events of...
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Please get in touch with our team to find out more about our services, our approach to digital campaigns or to find out how we can help you grow your business online.
