Promoting an active and healthy lifestyle is currently more important than ever as we wait for our lockdown 3.0 rules to ease off, in order for us to be able to take part in our gym classes again. Personally, I...
View Article
There is some real light at the end of the lockdown tunnel. While we still don’t know exactly when all businesses will be able to open up, we now have the roadmap announced by the government. Combined with the vaccine...
View Article
B2B, B2C, B2 what? If you’re unsure about what these stand for it can be a little confusing, but they’re actually key to defining the way in which content is written. The first thing you do as a writer is...
View Article
The world of SEO is about to be hit with a large Google update, which I wrote about at the end of last year, in core web vitals. Essentially, Google is adding three new ranking signals to ultimately judge a...
View Article
“How over optimising can kill PPC campaigns” A very common problem when it comes to PPC campaigns is dealing with clients that can be overly fixated on “fixing” their current marketing methods & demanding a need for constant change. However,...
View Article
In a recent episode of Google’s Search Off The Record Podcast, Google’s own Gary Illyes revealed how Google uses a tiered system for it’s index. The most popular content is indexed on faster, more expensive storage compared to the bulk...
View Article
Before joining the Content team at Embryo earlier this month, I was a copywriter in the fashion industry (which is pretty hard to believe considering I spend 99% of my life in a hoodie and leggings right now). Whilst my...
View Article
What is a wash-up meeting? A wash-up meeting takes place at the end of a project and it’s purpose is to review the project as a whole. Everyone who was involved in the project attends the meeting and it gives...
View Article
The world of pay-per-click marketing is an ever-changing landscape and with the recent trend of Google taking control away from the user by limiting the data readily available to us, the move to account automation is looking to be more...
View Article
We’re now fast approaching the 1-year mark in the work-from-home debacle that pretty much all of us have found ourselves in at some point over the course of the last 12 months, so I thought it might be a good...
View Article
Please get in touch with our team to find out more about our services, our approach to digital campaigns or to find out how we can help you grow your business online.
