considerations before international seo

8 Things To Consider Before Launching an International SEO Campaign

25/05/22 SEO Digital Marketing Best Practices

Whether you’re considering a phased expansion overseas or going global, preparing your site to go international can be a scary step. Which is why preparation is key to success. You may have been working to improve your organic presence in...
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google analytics 4

Your guide to Google Analytics 4

24/05/22 Best Practices

By now you will be aware of Google Analytics 4. The all-powerful marketing tool that gives you an insight into everything your customer does. This wonderful new addition is taking the world by storm but what is it exactly and...
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oatly milk alternative drink

Glebe Farm Vs. The Multinational Giants: Oatly

23/05/22 General Digital Marketing

You may have seen last year, very publically that Oatly brought a smaller independent business, Glebe Farm Foods to court over claims that their dairy alternative milk specifically the branding of their oat range was too similar to their brand.    ...
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never mind the keywords episode 2 rich tyrrell

5 Things We Learned From Episode 2 of Never Mind the Keywords with MYP’s Rich Tyrrell

20/05/22 Uncategorised News Digital Marketing

Just a short while ago I embarked on a new project at Embryo, by getting stuck in as a co-host for our brand new podcast, Never Mind The Keywords.  Over the first series myself and four colleagues have had the...
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illustration woman coding

The Basics of Coding, Explained

20/05/22 Web Design

Have you ever felt that confused about coding? That there was this group of people who knew all these secret handshakes and code words to make software do what they wanted? While software engineering may seem complex and almost magical...
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google ads on a laptop screen

Everything You Need To Know About The New Custom Columns Update

19/05/22 PPC

PPC advertising is a data intensive marketing tactic. This is why Google Ads offers so many different interfaces and metrics for us to make use of. Google Ads standard column selector gives us a range of data options to utilise...
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Do I Need Google Analytics 4?

18/05/22 SEO News Digital Marketing Best Practices Research Data

It’s the news that everyone in the digital marketing world is talking about: GA4 is nearly here. But the question still looms: “Do I need Google Analytics 4?” It’s a great question. You’re probably very settled with the way that...
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5 Things We’ve Learnt From Episode 1 of Never Mind the Keywords

17/05/22 Digital Marketing #TeamEmbryo

Unless you’ve lived under a rock for the past few weeks, you’ll have seen that we’ve launched our very own podcast at Embryo – Never Mind the Keywords! Over the course of a few weeks, we’ve interviewed some of Manchester’s...
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web design sketches

14 Simple Ways To Improve Your Website

16/05/22 General

In a world where we’re more reliant on technology and e-commerce than ever before, improving your website to ensure it serves its main purpose is more important than ever and will continue to be for many years to come. No...
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ga4 analytics

GA4 Training: Everything You Need to Know About the Future of Analytics

13/05/22 Uncategorised

 GA4: Are you ready? Are you ready to take on GA4? If not, you need to get started now. You’ve probably heard by now that Universal Analytics (UA) is shutting down in 2023. But what you may not know is...
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