XML sitemaps are an essential SEO best practice, for search engines they are an easy way for search engine crawlers to understand the structure of pages on your website. They also provide insight into how often a page is updated...
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Over the Christmas break, I had the opportunity to read the best selling book ‘The Five dysfunctions of a team’ by Patrick Lencioni. The book details a leadership fable for a struggling technology firm with a leading product,...
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The phrase, ‘’New Year, New Me’’ gets thrown around a lot this time of the year, and though it usually pertains to diet goals, reduced alcohol consumption and better budgeting, it can also refer to our state of mind, our...
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The first week of January 2021 marked my two years anniversary at the company (two extremely fast years I might add). So, I wanted to discuss some of the key things that I have learnt in my role as Operations...
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In the ever-changing world of Google Algorithms, their goal remains the same, how can we serve the best possible results for a user query? Back in the earlier days of SEO (rip), it was simpler in the sense of mentioning...
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Impactful outreach is a crucial ingredient of any successful creative digital PR campaign. It’s no good having a newsworthy asset and piece of content if you get your pitch wrong. Digital PRs can spend months working on a campaign, researching...
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When presenting your creative to your client, there’s always the chance (no matter how small) that they’re not going to be 100% on board. All clients are different and they all have different opinions and experiences so receiving varying levels...
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As you know, social media is a competitive, overcrowded space. During the past year especially, more and more people have been using social media to connect with others, keep up with the news and make purchase decisions, no matter how...
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How do you improve your lockdown productivity? It’s a question that we’ve all been contemplating for almost a year now, and it looks like the debate will be rumbling on for some time yet. Working from home looks set to...
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Diversity. the condition or fact of being different or varied; variety: genetic/biological diversity a wide diversity of opinion/ideas. Over the last few months, no actually, lets just cut to the chase and say years/decades/centuries, we have seen women, ethnic groups and...
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