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Author Archives for Sam Thomas

bing webmaster tools and microsoft clarity

Bing Webmaster Tools: The Clarity Update

11/02/21 SEO

Bing has continued to improve its Webmaster Tools offering with the launch of Bing Clarity, a tool designed to rival alternatives such as HotJar. This alongside the website auditing tool, Bing Webmaster Tools is something you cannot afford to not...
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raise awareness for mental health

Caring for Your Mental Health Whilst Working from Home

29/01/21 SEO News Digital Marketing

  Working from home was once considered a commodity, and whilst this is still the case for many people, a lot are struggling to deal with it. The current lockdown has turned rooms of relaxation into working environments, and people...
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google page experience update

Optimising Your XML Sitemap

15/01/21 SEO

XML sitemaps are an essential SEO best practice, for search engines they are an easy way for search engine crawlers to understand the structure of pages on your website. They also provide insight into how often a page is updated...
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google search results after the bert and smith updates

The Google BERT Algorithm Just Got A Big Brother. Welcome, SMITH!

11/01/21 SEO

In the ever-changing world of Google Algorithms, their goal remains the same, how can we serve the best possible results for a user query? Back in the earlier days of SEO (rip), it was simpler in the sense of mentioning...
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page titles and meta descriptions

ACF & RankMath: Automating Your Page Titles & Meta Descriptions

30/12/20 SEO

For many years, Yoast SEO has been my go to plugin for optimising WordPress websites. Until recently, I have switched to RankMath which is a feature rich SEO plugin with more features than Yoast. The ability to add Schema to...
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seo in 2021

SEO Trends that Will be Important in 2021

29/12/20 SEO News Digital Marketing #TeamEmbryo

SEO is often a grey area, wildly when Google fires out regular updates without much/little warning. But as SEO professionals, we have to put our heads together to predict future focus to achieve great success. Many of the leading SEO...
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busy high street

Searches For Products Locally Are Booming

14/12/20 SEO

2020 has truly been the year of online sales. For a majority of the year, people have had little choice but to shop online as retailers were forced to close. But creeping up on online shopping is a boom in...
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online shopping surges as black friday approaches

Black Friday 2020: How retailers are preparing themselves for the busiest online season during a pandemic

26/11/20 News #TeamEmbryo General Operations Privacy

Black Friday is arguably the most significant event to grace the online shopping industry throughout the year, and it’s no surprise to hear that most retailers are expecting the busiest time yet. For most people, this event offers the perfect...
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the positive benefits of online gaming

How Gaming is Good for Your Mental Health During Lockdown

17/11/20 News Content Research

It’s no secret that the gaming community provides a haven for many, to enjoy some stress-free time amongst friends and tight-knit communities. These claims have led to thorough testing from prestigious universities like Oxford, who claim “video games are good...
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google organic shopping

Google Organic Shopping: What We’ve Seen So Far

09/11/20 SEO

Google has opened up shopping search results for organic in October for the first time since 2012. Following the COVID-19 pandemic and many bricks to mortar businesses being forced to close, Google has stepped in to make sure that businesses...
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