With over 200 ranking factors used to influence search engine results and an ever changing algorithm used by Google, SEO can be quite a tough gig for those who aren’t well versed in the field. Alongside this, the web hosts...
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If you frequent Twitter on a regular basis then it’s likely that you will have seen a Wordle tweet. The yellow, grey and green squares, the Wordle number, and a score out of six appear endlessly throughout the morning as...
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A primary marketing channel for most businesses, SEO (Search Engine Optimisation) is a channel focused on increasing the organic visibility of your website on Search Engines including Google and Bing. If you’re looking to get started on your SEO journey,...
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Aira and Women in Tech SEO have released their first annual report on the state of technical SEO. The findings are taken from over 870 digital marketing professionals working in both in house and agency workplaces. The survey outlines the...
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1. Knowledge & Ability To Adapt One of the most important aspects of a successful career in SEO is understanding that it’s always changing. Over a decade in the industry and I’m still learning all the time. The standards change,...
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As well as being a fast and secure web browser, Google Chrome has a wealth of extensions which help make running both SEO and other digital marketing campaigns a breeze. From extensions that help you identify what CMS a website...
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As we enter a new dawn of analytical power where AI and Machine Learning will reign supreme at providing insights quicker than ever before, Google is stepping up its offering with GA4, the next evolution of Google Analytics following Universal...
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From Monday 16th August, the SEO community found a number of their page titles across various websites being rewritten by Google. We have known for a long time that Google will often change a page title based on a query...
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As Google Trends turns 15, we look at Google's Data for top searches in 2006 and 2021, as well as why Google Trends is a crucial tool for SEOs.
One thing that’s guaranteed is the same look on a client’s face when I explain that SEO is no longer a one-trick pony. It’s not about box-ticking your way to success, it’s not about single keywords, it’s not even about...
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