Author Archives for Sam Thomas

The Top 5 Features In GA4

10/09/21 Digital Marketing SEO

As we enter a new dawn of analytical power where AI and Machine Learning will reign supreme at providing insights quicker than ever before, Google is stepping up its offering with GA4, the next evolution of Google Analytics following Universal...
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google trends

Google Trends Turns 15! What Were We Searching Then & Now?

12/08/21 SEO Digital Marketing

As Google Trends turns 15, we look at Google's Data for top searches in 2006 and 2021, as well as why Google Trends is a crucial tool for SEOs.

optimisation strategy

SEO Is About Optimising Solutions, Not Keywords.

26/07/21 Strategy SEO Digital Marketing

One thing that’s guaranteed is the same look on a client’s face when I explain that SEO is no longer a one-trick pony. It’s not about box-ticking your way to success, it’s not about single keywords, it’s not even about...
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latest google update

Here It Comes! Google’s Page Experience Algorithm Update Is Rolling Out Now.

17/06/21 SEO Web Design Web Development

And we’re off! Google in a tweet yesterday, announced that its Page Experience Algorithm Update had started to roll out. Initially due to launch last year, then postponed, and then postponed again from the rescheduled May launch, we’ve finally arrived...
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tracking

Initial Data Shows That Only 4% Of Users Are Opting In To Ad Tracking On iOS

10/05/21 Digital Marketing Social Apps

As the privacy war on advertising continues to ramp up, Apple’s latest rollout of privacy-enhancing features included the option to deny apps the ability to track you across other websites and apps. It does this by restricting the app from...
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Reflections on 10 Years in SEO

20/04/21 SEO

2021 marks 10 years since I started my SEO career. Starting out in 2011, I had no experience whatsoever, and despite researching prior to that interview, I still wasn’t 100% sure what exactly SEO entailed. I knew what it stood...
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bing webmaster tools and microsoft clarity

Bing Webmaster Tools: The Clarity Update

11/02/21 SEO

Bing has continued to improve its Webmaster Tools offering with the launch of Bing Clarity, a tool designed to rival alternatives such as HotJar. This alongside the website auditing tool, Bing Webmaster Tools is something you cannot afford to not...
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google search results after the bert and smith updates

The Google BERT Algorithm Just Got A Big Brother. Welcome, SMITH!

11/01/21 SEO

In the ever-changing world of Google Algorithms, their goal remains the same, how can we serve the best possible results for a user query? Back in the earlier days of SEO (rip), it was simpler in the sense of mentioning...
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busy high street

Searches For Products Locally Are Booming

14/12/20 SEO

2020 has truly been the year of online sales. For a majority of the year, people have had little choice but to shop online as retailers were forced to close. But creeping up on online shopping is a boom in...
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adaptive marketing at christmas

Adaptive Marketing for Christmas Campaigns

23/09/20 Digital Marketing

2020 seems to have flown by considering the circumstances, and we find ourselves heading towards the last few months of the year and of course Christmas! Marketing for the festive season this year will no doubt be as unusual as...
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