Author Archives for Sam Thomas

Bing Webmaster Tools: The Clarity Update

11/02/21 SEO

Bing has continued to improve its Webmaster Tools offering with the launch of Bing Clarity, a tool designed to rival alternatives such as HotJar. This alongside the website auditing tool, Bing Webmaster Tools is something you cannot afford to not...
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Google search results after the BERT and SMITH updates

The Google BERT Algorithm Just Got A Big Brother. Welcome, SMITH!

11/01/21 SEO

In the ever-changing world of Google Algorithms, their goal remains the same, how can we serve the best possible results for a user query? Back in the earlier days of SEO (rip), it was simpler in the sense of mentioning...
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busy high street

Searches For Products Locally Are Booming

14/12/20 SEO

2020 has truly been the year of online sales. For a majority of the year, people have had little choice but to shop online as retailers were forced to close. But creeping up on online shopping is a boom in...
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adaptive marketing at christmas

Adaptive Marketing for Christmas Campaigns

23/09/20 Digital Marketing

2020 seems to have flown by considering the circumstances, and we find ourselves heading towards the last few months of the year and of course Christmas! Marketing for the festive season this year will no doubt be as unusual as...
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fortnite

A Game Of Monopoly (And It Doesn't Involve A Board)

14/08/20 News Apps

As a marketer and self-confessed tech addict, monopoly is a word I’ve heard often out of the board game context. Google, for example, is often described monopolising the search market by pushing its own Search Engine through manufacturers being forced...
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We Need To Talk About Marketing For Christmas 2020

11/08/20 SEO Digital Marketing Social Web Design General

It’s August, we’re in the midst of a heatwave, in Manchester we’re still under stricter lockdown conditions, the COVID-19 pandemic is still very much with us, and right now you would think Christmas would be the last thing on people’s...
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seo optimise adapt succeed

The Google Page Experience Update 2021: Everything You Need To Know

28/07/20 SEO Web Design Web Development

Google is back with another big algorithm update and it’s set to shake up the search results in 2021. It’s something that all SEOs, digital marketers, and business’ need to be aware of. I’m going to explain the changes that...
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Is Safari Blocking Google Analytics in iOS14 & Big Sur? Everything You Need To Know

14/07/20 News SEO Research General Privacy

It’s beta testing season and as a self-confessed tech addict, I am one of those people who install betas on my daily drivers and just accept the inevitable issues that come along with it. With the launch of the latest...
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bing search engine

Why Bing Webmaster Tools Should Be In Every SEO's Toolbox

18/06/20 SEO

In the UK, it’s undoubtedly clear that Google is the dominant search engine with over 90% of the market share. Exactly how much search market share Google and Bing each have depends on where you’re getting the research from, but...
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google search page

Google's Broad Core May Algorithm Update Is Complete. Here's The Key Takeaways.

20/05/20 News SEO Content

Another Broad Core Google Algorithm Update has completed its rollout and SEO agencies across the world breathed a sigh of relief as clients either remained unscathed or in a better position than before the update. I’ve put together my key findings...
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