Author Archives for Sam Thomas

wordle

What In The Wordle? How A Simple Word Game Took Twitter By Storm

27/01/22 News Digital Marketing Social Content

If you frequent Twitter on a regular basis then it’s likely that you will have seen a Wordle tweet. The yellow, grey and green squares, the Wordle number, and a score out of six appear endlessly throughout the morning as...
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seo facts

30 SEO Facts You Need To Know

15/11/21 SEO

A primary marketing channel for most businesses, SEO (Search Engine Optimisation) is a channel focused on increasing the organic visibility of your website on Search Engines including Google and Bing. If you’re looking to get started on your SEO journey,...
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top tools for starting out in seo

The Top 10 Tools You Need To Get Started in SEO

12/10/21 SEO

1. Knowledge & Ability To Adapt One of the most important aspects of a successful career in SEO is understanding that it’s always changing. Over a decade in the industry and I’m still learning all the time. The standards change,...
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top 5 features of ga4

The Top 5 Features In GA4

10/09/21 Digital Marketing SEO

As we enter a new dawn of analytical power where AI and Machine Learning will reign supreme at providing insights quicker than ever before, Google is stepping up its offering with GA4, the next evolution of Google Analytics following Universal...
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google trends

Google Trends Turns 15! What Were We Searching Then & Now?

12/08/21 SEO Digital Marketing

As Google Trends turns 15, we look at Google's Data for top searches in 2006 and 2021, as well as why Google Trends is a crucial tool for SEOs.

optimisation strategy

SEO Is About Optimising Solutions, Not Keywords.

26/07/21 Strategy SEO Digital Marketing

One thing that’s guaranteed is the same look on a client’s face when I explain that SEO is no longer a one-trick pony. It’s not about box-ticking your way to success, it’s not about single keywords, it’s not even about...
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latest google update

Here It Comes! Google’s Page Experience Algorithm Update Is Rolling Out Now.

17/06/21 SEO Web Design Web Development

And we’re off! Google in a tweet yesterday, announced that its Page Experience Algorithm Update had started to roll out. Initially due to launch last year, then postponed, and then postponed again from the rescheduled May launch, we’ve finally arrived...
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tracking

Initial Data Shows That Only 4% Of Users Are Opting In To Ad Tracking On iOS

10/05/21 Digital Marketing Social Apps

As the privacy war on advertising continues to ramp up, Apple’s latest rollout of privacy-enhancing features included the option to deny apps the ability to track you across other websites and apps. It does this by restricting the app from...
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reflections on 10 years in seo

Reflections on 10 Years in SEO

20/04/21 SEO

2021 marks 10 years since I started my SEO career. Starting out in 2011, I had no experience whatsoever, and despite researching prior to that interview, I still wasn’t 100% sure what exactly SEO entailed. I knew what it stood...
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bing webmaster tools and microsoft clarity

Bing Webmaster Tools: The Clarity Update

11/02/21 SEO

Bing has continued to improve its Webmaster Tools offering with the launch of Bing Clarity, a tool designed to rival alternatives such as HotJar. This alongside the website auditing tool, Bing Webmaster Tools is something you cannot afford to not...
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