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Author Archives for Sam Thomas

top 10 seo myths debunked

Top 10 SEO Myths Debunked

15/02/22 SEO

With over 200 ranking factors used to influence search engine results and an ever changing algorithm used by Google, SEO can be quite a tough gig for those who aren’t well versed in the field. Alongside this, the web hosts...
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what is wordle?

What In The Wordle? How A Simple Word Game Took Twitter By Storm

27/01/22 News Digital Marketing Social Content

If you frequent Twitter on a regular basis then it’s likely that you will have seen a Wordle tweet. The yellow, grey and green squares, the Wordle number, and a score out of six appear endlessly throughout the morning as...
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seo facts

30 SEO Facts You Need To Know

15/11/21 SEO

A primary marketing channel for most businesses, SEO (Search Engine Optimisation) is a channel focused on increasing the organic visibility of your website on Search Engines including Google and Bing. If you’re looking to get started on your SEO journey,...
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technical seo survey findings

State of Technical SEO Survey: The Findings

26/10/21 SEO

Aira and Women in Tech SEO have released their first annual report on the state of technical SEO. The findings are taken from over 870 digital marketing professionals working in both in house and agency workplaces. The survey outlines the...
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top tools for starting out in seo

The Top 10 Tools You Need To Get Started in SEO

12/10/21 SEO

1. Knowledge & Ability To Adapt One of the most important aspects of a successful career in SEO is understanding that it’s always changing. Over a decade in the industry and I’m still learning all the time. The standards change,...
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top 5 google chrome extensions for seo

Top 5 Google Chrome Extensions Every SEO Must Have

17/09/21 SEO

As well as being a fast and secure web browser, Google Chrome has a wealth of extensions which help make running both SEO and other digital marketing campaigns a breeze. From extensions that help you identify what CMS a website...
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top 5 features of ga4

The Top 5 Features In GA4

10/09/21 Digital Marketing SEO

As we enter a new dawn of analytical power where AI and Machine Learning will reign supreme at providing insights quicker than ever before, Google is stepping up its offering with GA4, the next evolution of Google Analytics following Universal...
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google page title rewrites in serps

Google Rewriting Page Titles in SERPs

31/08/21 SEO

From Monday 16th August, the SEO community found a number of their page titles across various websites being rewritten by Google. We have known for a long time that Google will often change a page title based on a query...
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google trends

Google Trends Turns 15! What Were We Searching Then & Now?

12/08/21 SEO Digital Marketing

As Google Trends turns 15, we look at Google's Data for top searches in 2006 and 2021, as well as why Google Trends is a crucial tool for SEOs.

optimisation strategy

SEO Is About Optimising Solutions, Not Keywords.

26/07/21 Strategy SEO Digital Marketing

One thing that’s guaranteed is the same look on a client’s face when I explain that SEO is no longer a one-trick pony. It’s not about box-ticking your way to success, it’s not about single keywords, it’s not even about...
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