Author Archives for Ronnie Cane

December’s Google Core Update: Industry Insights in Retrospect

04/01/21 SEO

The latest Google core algorithm update was rolled out recently in December 2020. And, although we’ve all turned our back on the year that’s just past and aim to discard it from memory, it’s key that SEOs don’t forget the...
View Article

2020 a year in search

Google – Year in Search 2020…

10/12/20 SEO

As the year is coming to a close, Google has released their ‘Year in Search 2020’ and you can see all the findings here. Every year, it’s fun to be retrospective and look back on the year’s highlights, and what...
View Article

Google's new 2021 ranking signal

Google’s New 2021 Ranking Signal – Core Web Vitals

20/11/20 SEO

If we look back to late May of this year (I understand if you don’t want to) – Google announced that, in 2021, they will be adding three new search ranking signals into their algorithms to judge a website’s overall page experience...
View Article

lifting the lid on google's link algorithm

Google Open Up About Link Algorithms

25/09/20 SEO

Recently, everyone’s favourite Google search engine optimisation spokesperson, John Mueller, answered a question regarding link algorithms in a Webmaster Central hangout. Mueller also lifted the lid on how long it takes for links to take effect in Google. So, let’s...
View Article

website breadcrumbs are important for SEO

Why Your Website Needs Breadcrumbs

14/09/20 SEO

Every SEO knows what breadcrumbs are. However, not every business owner and/or website owner does. And, if they do or don’t, they’re also likely to not understand the importance of them, and why they are key for SEO. So, what...
View Article

Google Have Launched New Search Feature 'People Cards'

26/08/20 News SEO

In the world of Google and search engine marketing, to say that the landscape is ‘ever-changing’ would be an understatement. That’s why, today, I’m writing this post detailing another significant Google feature that has launched recently.  This new feature is people called...
View Article

google crawl budget explained

Google Explains the Mysterious 'Crawl Budget'

16/07/20 SEO

All SEOs and many digital marketing professionals may be aware of the term ‘crawl budget’. Well, whoever you are – if you’re aware of it – you’ll know it is a mysterious label.  Google, in the latest episode of their...
View Article

How to Optimise Your Content for Search Engines

09/07/20 SEO

If you follow Embryo online or read any of our website content and blog, you’ll know that we’re a search engine marketing agency that loves content. We don’t just love it for the sake of it or shout about the...
View Article

cumulative layout shifting SEO ranking factor

'Cumulative Layout Shifting': The Next Big Ranking Factor

16/06/20 SEO

A significant piece of news has come from Google recently, of a new ranking factor ‘cumulative layout shift’. The catch is, it’s not coming in to play until 2021.  This makes me think it’s an update just as significant for...
View Article

google podcast

Google Launch Their Own Podcast: 'Search Off The Record'

26/05/20 News

We all know that podcasts are amazing and that most ‘modern’ brands that understand digital marketing and search marketing have one or take part in them. However, there is in fact a shortage of podcasters in the corporate tech world. ...
View Article

Ready to start your own growth journey?

Tell us about your project: