Author Archives for Ronnie Cane

Embryo & Manchester Mind

09/03/21 News

Mental health is an extremely important subject and something which as a team and business Embryo care deeply about. The last 12 months have been a challenge for many and after having more than doubled in size, with the majority...
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core web vitals google update

A Breakdown of the Upcoming Core Web Vitals Google Update

25/02/21 SEO

The world of SEO is about to be hit with a large Google update, which I wrote about at the end of last year, in core web vitals. Essentially, Google is adding three new ranking signals to ultimately judge a...
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latest google core update

December’s Google Core Update: Industry Insights in Retrospect

04/01/21 SEO

The latest Google core algorithm update was rolled out recently in December 2020. And, although we’ve all turned our back on the year that’s just past and aim to discard it from memory, it’s key that SEOs don’t forget the...
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2020 a year in search

Google – Year in Search 2020…

10/12/20 SEO

As the year is coming to a close, Google has released their ‘Year in Search 2020’ and you can see all the findings here. Every year, it’s fun to be retrospective and look back on the year’s highlights, and what...
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Google's new 2021 ranking signal

Google’s New 2021 Ranking Signal – Core Web Vitals

20/11/20 SEO

If we look back to late May of this year (I understand if you don’t want to) – Google announced that, in 2021, they will be adding three new search ranking signals into their algorithms to judge a website’s overall page experience...
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Google Open Up About Link Algorithms

25/09/20 SEO

Recently, everyone’s favourite Google search engine optimisation spokesperson, John Mueller, answered a question regarding link algorithms in a Webmaster Central hangout. Mueller also lifted the lid on how long it takes for links to take effect in Google. So, let’s...
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website breadcrumbs are important for SEO

Why Your Website Needs Breadcrumbs

14/09/20 SEO

Every SEO knows what breadcrumbs are. However, not every business owner and/or website owner does. And, if they do or don’t, they’re also likely to not understand the importance of them, and why they are key for SEO. So, what...
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google people cards feature

Google Have Launched New Search Feature 'People Cards'

26/08/20 News SEO

In the world of Google and search engine marketing, to say that the landscape is ‘ever-changing’ would be an understatement. That’s why, today, I’m writing this post detailing another significant Google feature that has launched recently.  This new feature is people called...
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google crawl budget explained

Google Explains the Mysterious 'Crawl Budget'

16/07/20 SEO

All SEOs and many digital marketing professionals may be aware of the term ‘crawl budget’. Well, whoever you are – if you’re aware of it – you’ll know it is a mysterious label.  Google, in the latest episode of their...
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How to Optimise Your Content for Search Engines

09/07/20 SEO

If you follow Embryo online or read any of our website content and blog, you’ll know that we’re a search engine marketing agency that loves content. We don’t just love it for the sake of it or shout about the...
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