Whilst it’s often overlooked, Twitter ads can be a great tool for increasing your brand awareness. The platform has made multiple changes in recent months to improve its targeting, ad format options, attribution windows and tracking. It now holds a...
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In case you didn’t already know, here at Embryo, we’ve launched our very own podcast – Never Mind The Keywords. Launched at the beginning of April, we have been speaking to some of Manchester’s best about their careers and examining...
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As a social media manager, one of the main questions I get asked from clients is ‘how do we increase our followers’. Although there are many metrics to focus on when measuring social media success (engagement rate, website traffic, leads/sales)...
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Most ecommerce businesses tend to head straight to Instagram and Facebook when considering where to reach their audience. With over 2.9 billion monthly active users on Facebook and 1 billion on Instagram, there’s no wonder why that’s the case. However,...
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Last year was what can only be described as chaotic. The rules and routine of seasonal marketing were well and truly flipped upside down. With the nation in lockdown on and off for the past two years, brands have had...
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The term user-generated content (also called UGC or consumer-generated content) refers to original, brand-specific content created by customers and shared on social media or other channels. It can take many forms, such as images, videos, testimonials, or even podcasts. ...
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As we come to the end of the rollercoaster that was 2021, I’m sure we can all look back at the weird and wonderful things we did to keep ourselves occupied during lockdown. Some people started businesses, raised money for...
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With over 1 billion active users on Instagram, it can be difficult to get your content to stand out amongst the ever-growing crowd. We’ve all heard of how hashtags can increase your reach, but nowadays there are a number of...
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Although they’ve been available since December 2017, Instagram Highlights are often overlooked as a promotional tool that can be used to help your business thrive. When we compare it to tools such as Instagram Stories and more recently Reels, Highlights...
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When it comes to the time of the month to create your organic social media strategy, it can sometimes be difficult to beat the dreaded writer’s block. We all know that social content needs to be exciting, new, something that...
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