At the moment it feels like TikTok and Instagram are constantly competing for our attention. First, we saw Instagram introduce Reels to mimic TikTok’s success and more recently, TikTok has announced that they are testing Instagram style stories. ...
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Earlier this week, Adam Mosseri, the head of Instagram, has described the app as no longer just a photo-sharing app. He goes on to explain that Instagram will be “embracing video more broadly – full-screen video, immersive, entertaining, for mobile...
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Since Instagram introduced Reels on 5th August 2020, it has become one of the app’s most popular features. Many believe Reels was introduced as a (rather unoriginal) response to the huge growth of TikTok, in an attempt to keep the...
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Typically, trends run on a ‘20 year cycle’ meaning clothes we were wearing 20 years ago are considered fashionable again. However, in recent years, the speed of the fashion cycle has accelerated, largely due to social media. Think about the...
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As you know, social media is a competitive, overcrowded space. During the past year especially, more and more people have been using social media to connect with others, keep up with the news and make purchase decisions, no matter how...
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With TikTok being this year’s most downloaded app, Instagram launching Reels and Twitter launching Fleets, Video content is everywhere on social media, and it’s clear to see why. The average person watches 16 hours per week of video content...
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If you visit an Instagram Influencers profile, it’s more often than not that you will see a beautiful, colour coordinated grid. Every image has the same filter, lighting or focal point, and there’s no denying, they look amazing. In reality,...
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Organic reach on social media is in decline. Organic posts reach just 5.5% of page followers As a result of this, most brands opt for paid social ads to improve their reach. It’s a fast way to reach a large,...
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For me, when I hear TikTok, I instantly think of the 2009 classic by Kesha (that I’m proud to say I know word for word) However for teenagers nowadays, it means something completely different. I recently downloaded TikTok for ‘research’....
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There’s lots of benefits of being small There are approximately 3.6 billion internet users actively using social media worldwide, so it’s no wonder so many businesses choose to reach their customers via social media marketing. As a new business, it...
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