You may have seen last year, very publically that Oatly brought a smaller independent business, Glebe Farm Foods to court over claims that their dairy alternative milk specifically the branding of their oat range was too similar to their brand. ...
View Article
TikTok What is TikTok? The major social media app that has taken the world by storm was launched back in 2016 and the amount of active users worldwide continues to grow! With the popularity thriving amongst all ages, it’s no wonder brands...
View Article
National holidays are a great way to either bulk out or add to your already existing content calendar, especially if you may be struggling for content on any given month. However with this in mind, you will need to distinguish...
View Article
A brand is not just defined by the product or service they offer, their core beliefs and what they value to contribute to what the brand is and how a consumer should perceive them. What are brand values? Brand...
View Article
If you’re like me and you’ve just had a notification pop up from TikTok detailing a new weekly trend report you can check when you log into the app, then you’ll know how great this is for us marketers to...
View Article
Halloween is a great opportunity for brands to be creative with their marketing campaigns whether they are choosing to scare, excite or bring laughter to their target audience. Over the past decade, Halloween has evolved and isn’t just a...
View Article
I knew I wanted to get into marketing, I just didn’t know what I wanted to do! Marketing isn’t just one thing in itself, there’s a whole umbrella full of services and that’s where some people get confused. I...
View Article
