Author Archives for Kara Smith

In Defence of “Trash TV”: Why We Can’t Stop Watching Love Island

02/08/21 #TeamEmbryo General

With Love Island in full swing these days, there’s an awful lot of contention between people who love it and people who hate it. The same goes for most “trashy” reality TV shows – I’m talking Love Is Blind, Married...
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mobile optimisation

Making email campaigns that aren’t just a pretty face: a quick guide

16/07/21 Digital Marketing Best Practices

  We’ve all at some point received a really good marketing email campaigns – you might not be able to think of one off the top of your head but you’ll know it when you see it! First things first,...
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girl dancing in the kitchen

Shake It Off: Why dancing is the elite form of exercise

28/06/21 General

You can extol the virtues of the gym as much as you like, but for some people (read: me), the gym just sucks. No hate if you love it, and I’m probably incredibly jealous of your strength and general highly...
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external linking

External Linking in Your Content: A Very Quick Guide

11/05/21 Content Best Practices

Linking has been an important part of SEO since SEO was first a thing! Since then, while the principles have stayed the same, the tactics and techniques SEO teams use and the strategies they choose have changed over time alongside...
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self love

Giving Yourself A Break Through the Last of Lockdown

24/03/21 #TeamEmbryo General

I like to consider myself a fairly optimistic and cheery person, but with our national lockdown anniversary just passed, the charms of lockdown one are all but dead in the water, and even though the light at the end of...
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What I’ve Learned in 2 Years at Embryo

15/02/21 Digital Marketing #TeamEmbryo Content

I recently celebrated my two-year anniversary at Embryo, and over that time I’ve seen so much change around here! That officially makes me feel about four million years old, but it’s been such a pleasure to see the team grow,...
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New Year’s Resolutions for 2021 that Don’t Suck

18/01/21 General

According to Forbes magazine, (and let’s be honest, most of our own experiences) studies show that around 80% of New Year’s resolutions fail. Why? For lots of reasons actually, but perhaps the primary reason is as a collective most of...
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santa checking his emails

Festive Email Marketing: Some Yays and Some Nays

04/12/20 General Digital Marketing Best Practices

As I sit in my home office, writing my contribution to the Embryo blog, it is sleeting outside (which is almost as good as snow, right?) and I have four tabs open with assorted “Mulled Wine Recipes”, which means the...
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Get out the glitter – we're crafting our way through COVID

21/09/20 Uncategorised

On the back of the news that we’re re-locking-down, at least a little bit, lots of us are feeling like we’ve taken a bit of a step back on the road to normality, whatever that looks like these days. However,...
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jo threlfall bw

Welcoming Jo, Our New Head of Digital PR!

09/09/20 #TeamEmbryo

It never stops, another meet the team post! This time around, we’re delighted to welcome Jo Threlfall as our new Head of Digital PR. Jo will be taking the reigns of our Digital PR department, helping identify and create opportunities...
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