Author Archives for Kara Smith

3 years

What I’ve Learned in 3 Years at Embryo

14/01/22 #TeamEmbryo Content

Time flies when you’re having fun, and this has never been more apparent to me than right now, on my 3rd work anniversary here at Embryo! Just under one year ago I wrote a post called “What I’ve Learned in...
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fairytale of new york

Thoughts on the Christmas Music Market

10/12/21 General Content

It’s the festive season again, which I don’t need to tell anyone unless you’ve been living under a rock or using a Mayan calendar to track the days in 2021. As soon as December starts, we’re all inundated with festive...
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stats for ppc

Google Updates Keyword Matching Processes for Phrase & Broad Match

29/10/21 PPC

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process for queries that don’t have an identical keyword match....
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manchester city centre

Living Somewhere New As A Twenty-Something, By A Twenty-Something Who Did It (and still doesn’t have it all worked out)

24/09/21 #TeamEmbryo General

I’ve been through a transitional period in my life recently, and while I can’t say I’ve got it all figured out, it’s got me thinking about the last time I went through a period of significant change like this. In...
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love island logo

In Defence of “Trash TV”: Why We Can’t Stop Watching Love Island

02/08/21 #TeamEmbryo General

With Love Island in full swing these days, there’s an awful lot of contention between people who love it and people who hate it. The same goes for most “trashy” reality TV shows – I’m talking Love Is Blind, Married...
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mobile optimisation

Making email campaigns that aren’t just a pretty face: a quick guide

16/07/21 Digital Marketing Best Practices

  We’ve all at some point received a really good marketing email campaigns – you might not be able to think of one off the top of your head but you’ll know it when you see it! First things first,...
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girl dancing in the kitchen

Shake It Off: Why dancing is the elite form of exercise

28/06/21 General

You can extol the virtues of the gym as much as you like, but for some people (read: me), the gym just sucks. No hate if you love it, and I’m probably incredibly jealous of your strength and general highly...
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external linking

External Linking in Your Content: A Very Quick Guide

11/05/21 Content Best Practices

Linking has been an important part of SEO since SEO was first a thing! Since then, while the principles have stayed the same, the tactics and techniques SEO teams use and the strategies they choose have changed over time alongside...
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self love

Giving Yourself A Break Through the Last of Lockdown

24/03/21 #TeamEmbryo General

I like to consider myself a fairly optimistic and cheery person, but with our national lockdown anniversary just passed, the charms of lockdown one are all but dead in the water, and even though the light at the end of...
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learning at work

What I’ve Learned in 2 Years at Embryo

15/02/21 Digital Marketing #TeamEmbryo Content

I recently celebrated my two-year anniversary at Embryo, and over that time I’ve seen so much change around here! That officially makes me feel about four million years old, but it’s been such a pleasure to see the team grow,...
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