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Author Archives for Kara Smith

manchester pride

Pride in Manchester – A Short and Uncomprehensive History

29/06/22 Uncategorised

Happy Pride Month!! 🏳️‍🌈🏳️‍⚧️🏳️‍🌈   The internet is currently (rightly so!) covered in rainbows and messages from and for the LGBTQ+ community to celebrate, to be visible, and to fight for the rights of LGBTQ+ people all over the world....
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finding your voice

What How To Own The Room can teach you about using your voice

14/06/22 Content General

We all have a voice. Use it correctly, it can be the most powerful vessel you have. There is a lot of pressure that comes with using your own voice. Are we saying the correct thing? Should we have spoken...
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Your guide to Google Analytics 4

24/05/22 Best Practices

By now you will be aware of Google Analytics 4. The all-powerful marketing tool that gives you an insight into everything your customer does. This wonderful new addition is taking the world by storm but what is it exactly and...
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analytics platfoms

All Your Questions About GA4 for Shopify, Answered

11/05/22 Digital Marketing Strategy Data

Google Analytics 4, or GA4 as you might have seen it, has been the talk of the town among marketers the world over in recent weeks and months. Regardless of the type of industry you’re in, Google Analytics is one...
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multichannel marketing

Benefits of a multi-channel presence

25/04/22 News Digital Marketing

At Embryo, one of the things we champion both internally within the way we operate but also externally with our clients is the benefits of multichannel marketing. So what is multichannel marketing and why is it so beneficial to your...
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dark mode: email marketing's most annoying enemy

Dark Mode: Email marketing’s most annoying enemy

08/04/22 Digital Marketing

We all know bestie dark mode by now – she’s pretty and mysterious and easy on the eyes when you wake up to check your phone in the middle of the night. Dark mode is the friend of many internet...
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worried woman

The five different types of Imposter Syndrome: which one are you?

23/03/22 General

Imposter Syndrome: who is she and also how dare she? Imposter syndrome. That old chestnut. You’ve almost definitely felt it, and if you haven’t, there is a 100% chance that you will at some point. Every time you push yourself,...
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The evolution of language and the importance of content writing

19/03/22 Best Practices Content

Language is forever changing. Think back to the time of William Shakespeare, the language he used in Romeo and Juliet is very different to the language you might find in a current play. Language evolves over time and it is...
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Nine Life Lessons I’ve learnt working at Embryo

21/01/22 General #TeamEmbryo

Working at an agency is a unique experience. Working at a place like Embryo is even more so. Over the past few months, I have been able to soak up as much information as I can about just what it...
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3 year anniversary at embryo

What I’ve Learned in 3 Years at Embryo

14/01/22 #TeamEmbryo Content

Time flies when you’re having fun, and this has never been more apparent to me than right now, on my 3rd work anniversary here at Embryo! Just under one year ago I wrote a post called “What I’ve Learned in...
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