Author Archives for Jo Threlfall

The Digital PR team examined Abba’s comeback

14/09/21 Research News Digital PR

It’s been OVER A DECADE (40 years) since the Swedish foursome, responsible for some of the most recognisable songs in pop music history, last released new music. But Björn Ulvaeus, Benny Andersson, Agnetha Fältskog, and Anni-Frid Lyngstad are back, with...
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Who is the best Bond?

18/08/21 Digital PR Research

Just six men have donned the famous tuxedo, holstered the Walther PPK, slipped into the Aston Martin, and become James Bond. Since the first official film (the original Casino Royale is widely ignored as part of the canon), Dr No,...
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Over half of LinkedIn users would travel to an amber listed country. Find out why Britons want to go on holiday!

19/07/21 Digital PR Research

It’s Freedom Day, and the sunshine is beaming across the UK today. Everyone is in happy spirits and is enjoying the heatwave which is hitting every city across the country. However, even though the sunlight is making an immediate impact...
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How to avoid pitching the wrong campaigns to journalists

08/06/21 Digital PR News

At Embryo, we’ve taken the time to understand the media landscape and what journalists want from PR’s. We’ve listened and noted what pitches they would like for their publications and what emails would end up in the bin. As you...
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The rise of streaming and how this impacts digital PR

28/04/21 Research Digital PR

The online world is constantly evolving, and from living in this ‘new norm,’ we have seen how much people around the world have relied on streaming services as a form of escape. Whether that’s to help you unwind, learn more...
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Pitching digital PR campaigns during lockdown. Find out why being more reactive helps you get media coverage.

03/02/21 Digital PR Best Practices Research

Starting the new year in a national lockdown has been challenging for many digital PR teams across the UK as vaccinations, and the new Covid-19 strain was all we saw in the media. However, what do you do when you...
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Reasons why the pandemic changed journalism in 2020 and why it’s essential to be more reactive with digital PR campaigns

26/01/21 News Digital Marketing Best Practices Research Digital PR Innovation

Living in this new norm has taught us a lot about how journalism has evolved since 2019 and how Covid-19 has encouraged publications to adapt and transform how they share their news online. We have noticed that there has been...
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It’s The Most Wonderful Time of the Year for Digital PR. Here’s How you can Make your Pitch Stand Out this Christmas

02/12/20 Digital PR Best Practices Content Research Innovation

Tis the season to be jolly and here at Embryo, we want to deliver some good news by sharing some helpful digital PR advice which will get you through the festive period.  December was always a tricky month for getting...
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Data-informed and not data-driven. Here’s what Embryo’s PR team has learnt from The Times and Sunday Times webinar.

16/11/20 Digital PR

Here at Embryo, we take the opportunity to learn more about the industry and how the general public absorbs the news and consumes content as that drives the success of our campaigns. From using trending topics and targeting different popular...
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Keeping up to date with news updates and jumping on media opportunities

03/11/20 Digital Marketing Research Digital PR

When it comes to staying up to date with the way the UK produces the news, we more often than not check online through our social media platforms to find out what’s happening. From browsing Twitter to see what’s the...
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