Author Archives for Jo Threlfall

Pitching digital PR campaigns during lockdown. Find out why being more reactive helps you get media coverage.

03/02/21 Digital PR Best Practices Research

Starting the new year in a national lockdown has been challenging for many digital PR teams across the UK as vaccinations, and the new Covid-19 strain was all we saw in the media. However, what do you do when you...
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Reasons why the pandemic changed journalism in 2020 and why it’s essential to be more reactive with digital PR campaigns

26/01/21 News Digital Marketing Best Practices Research Digital PR Innovation

Living in this new norm has taught us a lot about how journalism has evolved since 2019 and how Covid-19 has encouraged publications to adapt and transform how they share their news online. We have noticed that there has been...
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It’s The Most Wonderful Time of the Year for Digital PR. Here’s How you can Make your Pitch Stand Out this Christmas

02/12/20 Digital PR Best Practices Content Research Innovation

Tis the season to be jolly and here at Embryo, we want to deliver some good news by sharing some helpful digital PR advice which will get you through the festive period.  December was always a tricky month for getting...
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Data-informed and not data-driven. Here’s what Embryo’s PR team has learnt from The Times and Sunday Times webinar.

16/11/20 Digital PR

Here at Embryo, we take the opportunity to learn more about the industry and how the general public absorbs the news and consumes content as that drives the success of our campaigns. From using trending topics and targeting different popular...
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Keeping up to date with news updates and jumping on media opportunities

03/11/20 Digital Marketing Research Digital PR

When it comes to staying up to date with the way the UK produces the news, we more often than not check online through our social media platforms to find out what’s happening. From browsing Twitter to see what’s the...
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Pumpkin spice lattes contain more sugar than a can of coke. Our digital PR campaign reveals the shocking amount of sugar in the UK’s most popular autumn drinks

30/10/20 Digital Marketing Digital PR

Over the autumn period, we wanted to take the opportunity to find out what’s secretly in the UK’s favourite warm drinks that we liked to consume during the colder months. From luxury hot chocolates, plant-based alternatives or pumpkin spice lattes....
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How to pitch stories to worldwide publications like the Financial Times

08/10/20 News Digital Marketing Digital PR

After attending a recent media talk with the Financial Times, we have learnt a lot from how the worldwide paper plans to continue producing great quality stories for their subscribers and readers on and offline.   The experienced reporter and now...
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