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Author Archives for Jo Threlfall

how ai is transforming digital pr

How AI is Transforming Digital PR

23/06/22 Digital PR

While the human touch will always prevail in most of your everyday tasks, you should know that there are many ways in which we can all utilise artificial intelligence (AI) wisely in order to run more data-led and newsworthy Digital...
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personal branding

Getting Personal: How Creating Brand ‘You’ Can Transform Your Business

10/05/22 Digital PR

While most CEOs readily understand the need to build brand equity at the corporate level or for products and services. Very few companies understand the substantial benefits of increasing their personal brand equity. The simple fact is that many business...
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social listening

The Importance of Social Listening in Digital Marketing

07/03/22 Digital PR

Social listening is the process of using digital tools to monitor what people are saying about brands online. Digital marketers who use social listening are able to gather key insights about their clients’ target audiences, competitors, and any potential issues...
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the tinder swindler

The Tinder Swindler Exposes the Rise of Romance Scams

10/02/22 Digital PR

If you’ve watched Netflix’s new documentary The Tinder Swindler, you’re already familiar with Shimon Hayut, a con man who goes by the name of Simon Leviev. Not long ago, Leviev bilked dozens of people across the world out of millions of pounds,...
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reading a spider-man comic book

Caught in the web we analyse Spider-Man

15/12/21 Digital PR

Spider-Man, comic-book character who was the original everyman superhero. In Spider-Man’s first story, in Marvel Comics’ Amazing Fantasy, no. 15 in the ’60’s (1962), American teenager Peter Parker, a poor sickly orphan, is bitten by a radioactive spider. As a result of...
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a digital marketer attending cop28

COP26 Climate Summit – A Pivotal Moment in the Fight Against Global Warming

11/11/21 Digital PR News Digital Marketing

Since 1995, the United Nations has been bringing together countries, now totalling over 180, for global climate summits called COPs – short for ‘Conference of the Parties’. In that time, climate change has gone from being an environmental issue of remote...
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world of warcraft, played by man wearing headphones.

We examined the most played games of 2020: Here’s what we learned

11/10/21 Research Digital PR

  The gaming world has been accessible to people around the world for years, but recently we have seen an increase in the number of people who purchase and lose themselves in video games. According to stats published by DFC...
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motion capture for abba

The Digital PR team examined Abba’s comeback

14/09/21 Research News Digital PR

It’s been OVER A DECADE (40 years) since the Swedish foursome, responsible for some of the most recognisable songs in pop music history, last released new music. But Björn Ulvaeus, Benny Andersson, Agnetha Fältskog, and Anni-Frid Lyngstad are back, with...
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best rated bond movies

Who is the best Bond?

18/08/21 Digital PR Research

Just six men have donned the famous tuxedo, holstered the Walther PPK, slipped into the Aston Martin, and become James Bond. Since the first official film (the original Casino Royale is widely ignored as part of the canon), Dr No,...
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find out why britons want to go on holiday!

Over half of LinkedIn users would travel to an amber listed country. Find out why Britons want to go on holiday!

19/07/21 Digital PR Research

It’s Freedom Day, and the sunshine is beaming across the UK today. Everyone is in happy spirits and is enjoying the heatwave which is hitting every city across the country. However, even though the sunlight is making an immediate impact...
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