Author Archives for James Welch

A study of why Peninsula (PENI) ranks better than its own BrightHR (BRHR) brand on the Embryo Index

03/09/19 Embryo Index

Peninsula, founded in 1983 by Peter Done, employs around 750 people and offers services such as human resources, employment law, health & safety, and employee well being. It also owns BrightHR which has made great strides since it was created...
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embryo index pr

New Companies Added to Embryo Index (End of August 2019)

26/08/19 Research

The following companies have been added to the Embryo Index during the last week of August 2019. The vast majority are from the legal sector, but there are also some (at the bottom of this list) that are from other...
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Why does Morson (MORS) rank so well on the Embryo Index?

21/08/19 Embryo Index

Morson Group is an international recruiting expert – with headquarters in Salford – that employs around 750 staff. The business is led by Ged Mason OBE, who has been in charge of the group’s strategy since 2005. Morson is a...
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embryo index pr

Embryo Index August 2019 Movers and Shakers

12/08/19 Embryo Index

In the very first Manchester Embryo Index update from SEO experts, Embryo Digital, almost all companies showed some movement in scores, which can be seen in the table on this page. Wakelet (WAKE) were the highest movers, with a whopping...
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equinox from equilibrium

Thought Leadership Example: Equinox from Equilibrium

09/08/19 General

If you know me, then you’ll know I’m a sucker for great examples of thought leadership in printed form – I love online marketing and SEO, but I like things offline too! I love creating such things, and if you...
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When other online marketing and SEO agencies spend their working time chatting about you…

18/07/19 General

Now, I’m old. Fleetwood Mac-loving old. Commodore 64-loving old. Old for a ‘martech’ guy. I have been working in the online marketing/SEO field on and off for many years. And today, my old ears found out from three different sources...
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link building strategies

Recent, great SEO and link building posts that you may not have read

15/07/19 SEO

Video: Mike King on the evolution of link building – Search Engine Land Topics: link building, Search Engine Roundtable, popular search blog, RustyBrick, Barry Schwartz, marketing agencies, Michael king, content marketing Last week I had the opportunity to sit down...
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markdown and seo

Markdown and SEO – why it's a great combination

07/07/19 SEO

In a world of ever-increasing complexity, whether that be in the number of gadgets that surround our lives, or the impressive technology that we have in our pockets at any one time, there is a yearning for some things that...
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Useful SEO articles from the past month or so

01/07/19 SEO

Here’s a roundup of several posts about SEO services and tactics that will help with improving search engine optimisation wars against your competition. Leaning into SEO as Google shifts from search engine to portal – Search Engine Land ( –...
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A test – Manchester Business News Roundup

23/06/19 General

Without any editing whatsoever, I thought that I would give’s content curation tool another run out – this time for the subject of Manchester Business – and selected key news items over the past few weeks. What do you...
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