Author Archives for James Welch

Best of Manchester: 'Manchester Tom', artist and content creator

23/02/20 General

Okay, why is one of the directors of a Manchester search company writing about something about a local artist and ‘content qween’? Partly it is because I am so enamoured with the brilliant work of ‘Manchester Tom’, and partly because...
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mollie adams

Who the f**k is Mollie Adams?

15/02/20 Content

This is a post about the power of personality, content, and how if you have both, then you can ‘win’ the internets – if you keep it up. As most around me will know, I have been very, very, very...
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The art of SEO, Content Writing, and Zoo Management

26/01/20 SEO

First, some questions about visiting a zoo… Please answer these in your head before you begin. Would you visit a huge zoo that had lots of enclosures, but had the exact same animal over and over in each enclosure? Would...
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embryo index

Hospitality Update – Bars, Restaurants, Hotels, and Clubs added to the Embryo Index

12/01/20 Embryo Index

There’s big news this January, which is that the Embryo Index now includes the hospitality sector. This list includes Manchester favourites such as the Midland Hotel, the Deaf Institute, Manchester Arena, and The Comedy Store to name but a few...
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embryo index pr

Jan 2020 Embryo Index Winners

11/01/20 Embryo Index

The list of Embryo Index winners in the month of January 2020 are now available to see in the table on this page. Big winners include Mobica, BGN, Howards & Henry’s, and Sabz LLP who have done amazingly well! Overall...
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Jan 2020 Index Update – Points Losers

10/01/20 Embryo Index

The January 2020 Embryo Index update sees a record number of companies that have lost points from their total scores. Interestingly, many of the companies are recruitment agencies and estate agents, which makes sense. Also prevalent are legal firms, which...
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serp position zero

SERP Position Zero – is this the SEO aim for 2020?

01/01/20 SEO

As an SEO nerd, I often read what people in and around the industry say about the future of search engine optimisation. The trick is to read as much stuff as you can, so that you can filter out the...
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SEO, a Bert Roundup for November 2019

03/12/19 SEO

Here’s an update of a few interesting blog posts about something to hit the SEO world recently, something called BERT from our mighty overlords, Google. How Google BERT Will Impact SEO and Marketing Topics: search engine, John Frigo, search query,...
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Frase Review – Content Writing Tool for SEO Companies (and other businesses)

05/10/19 SEO

As any content writer, link builder, digital PR, project manager, web designer, and search engine optimisation colleague that has ever worked with me will know, I love (and talk about) content more than most SEO ‘experts’. I believe that with...
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Award-winning Embryo Digital to transport international logistics company’s digital marketing to new heights

09/09/19 News

Latest win adds to agency’s growing list of, more than 50, clients Manchester, September 9 , 2019 – Embryo Digital, the Old Trafford-based search-led digital marketing agency, continues its rapid growth with its latest client win, leading international logistics company,...
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