When it comes to social media platforms, TikTok is fairly new to the game. That being said, the social platform has seen extraordinary growth over the past two years, largely due to the pandemic giving the app a huge boost....
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Here at team Embryo, we’re always looking to grow and develop our knowledge of different services that we think would provide value to our clients. Over the past few months, our paid social team have been delving into different social...
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In early 2021, Apple dropped their biggest bombshell (update) to date and sent all Facebook advertisers and social media marketers into a frenzy. Apple released the details of its iOS 14 update in February. This update meant that whereas...
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This week marks four years since I officially started my career in digital marketing. I say ‘officially’ because I did work part-time at uni running social media ads for my student’s union, but it’s four years this week since I...
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The most anticipated show of 2021 is upon us: Love Island. I’ve written numerous blogs in the past around the benefit of the hit reality show for brands and analysed the marketing masterpiece that it is. In fact, I’d go...
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England’s heroic performance in their first final since 1966; Lewis Hamilton’s record-breaking victory at Silverstone after a controversial collision with his main championship rival! Yes, these were two of the finest sporting moments of the summer, but both had their...
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Anyone who knows me knows that I’m very particular about my music taste but also absolutely love creating playlists and being in control of the music. In fact, I’m the office DJ pretty much 99% of the time (much to...
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Elon Musk is a prolific figure on Twitter and his controversial and but consistently impactful posts. Many lessons, both good and bad, can be learned from how the Tesla boss uses instant communication with his followers and its impact on...
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The year 2020 was one that changed a lot for a lot of people. One of the hardest-hit industries was the music industry, with live gigs and shows cancelled. Despite some artists, such as Taylor Swift, thriving and releasing not...
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Unless you’ve been living under a humongous rock, you will have seen the current ongoing battle between Marks & Spencer and Aldi. The whole debacle comes down to a legal battle about the British birthday staple, the caterpillar...
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