I won’t bore you with all the cliches about how 2020 was an ‘unprecedented year’ etc. However, what I will say is that it has been an absolute rollercoaster and massively changed the social media landscape. Brands that never saw...
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Although I’m not necessarily old, when I was growing up social media wasn’t a job that existed. If you told 13 year old me that I’d work in social media, let alone be the Head of Paid Social, I’d ask...
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You can’t deny it’s been a pretty tough time for a lot of people recently. Lockdown 2.0, businesses closed once again and the absolute cloud of uncertainty around everything can be pretty overwhelming. I recently wrote a blog about helping...
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Without a doubt, this Christmas is going to be very different. Who knows what is going to happen with lockdown, are shops ever going to open and can your Nan even come round for Christmas dinner anymore? But, it’s not...
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This is my second blog in a series of ‘The Social Media Marketing Masterpiece That Is … ‘, the first being on Lewis Capaldi over a year ago now. Obviously, this blog is centred around the enigma that is Cardi...
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For anyone that doesn’t know, prior to starting my career in social media marketing, I was actually a keen European Languages student with aspirations to travel abroad and teach English. I studied German from Year 7 all the way through...
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If you’re familiar with social media advertising, you’re probably aware of the engagement campaign objective, and use it to boost the odd post, however have never really considered it as part of a long time strategy. Personally, I include engagement...
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Without a doubt lockdown and the global pandemic has been very tricky for a lot of people. Personally, living on my own, it’s been really, really boring. I miss being in the office, I miss seeing my friends, I miss...
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If you read my previous blog based around social media and body positivity, you’ll know that TikTok is a new guilty pleasure of mine. To be honest, when it first started getting popular I thought it was just a really...
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As a Social Media Manager, I spend a ridiculous amount of time on social media. When I’m not on the platforms to do competitor research, to launch campaigns or publish posts for my clients, I am spending my own free...
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