Author Archives for HannahM

Who really won Euro 2020?

12/07/21 Best Practices News

Over the last month the Euro 2020 competition has captured the attention of the nation. Prior to the sporting event the most-watched programs of the year were Boris Johnson’s statement (14.1million), the final episode of Line of Duty (12.9milion) and...
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What is the Google 3-pack, and how can you optimise your website for it?

03/06/21 Digital Marketing SEO

The Google 3-pack is the top three results that are displayed for local search engine rankings. Using the location of the user who is searching, Google ensures the results are relevant to where they are based. The results are often...
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What’s a CTA and how should you use them?

06/05/21 Digital Marketing Best Practices

A Call to Action (CTA) is essential to any business as they are prompts for users, your audience and or customers to take the desired action that you specify. A basic CTA tends to be a button on your website...
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Don’t be a fool when it comes to campaigns

01/04/21 Digital Marketing

April Fool’s is a classic day to play pranks and tricks on friends and family and even for brands to have fun and engage with their audiences and customers. With traditional rules stating that the fools must be carried about...
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Embryo Index: Movers & Shakers in February

04/03/21 Embryo Index

Last month there were lots of changes to the Embryo Indexes, as well as updating Retail and Travel we also launched our new Fashion Index which focuses on retailers within affordable fashion, multi-brand retailers and more.  Some brands are listed...
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Embryo Index Retail Focus: Sports Direct

02/02/21 Embryo Index

The Embryo Indexes show the top 100 companies (from a pool of more) within a range of industries and sectors. Each company is scored against a series of metrics which culminate in an overall Embryo Index Score, this score then...
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Developing your network

21/01/21 General

There are many ways you can benefit from creating your own network, from building confidence, sharing ideas and advice, to accessing opportunities that you might not have otherwise come across. No matter what stage in your life or career you...
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20 highlights to end 2020

22/12/20 #TeamEmbryo

Now without being too cliche or repeating too much of what we already know, and what most people have already said, 2020 wasn’t the year anyone expected or predicted. However, despite this 2020 has been a big year for Embryo...
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Embryo Index: Movers and Shakers in November

01/12/20 Embryo Index

Along with launching the new Embryo last month, we also created and launched two new Indexes in retail and travel.  So why did we create the indexes? We wanted to create a way that marketing directors, and non-tech business leaders...
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Maintaining Office Culture, Without an Office

02/11/20 #TeamEmbryo General

Culture is really important for numerous reasons, mainly; to attract and retain a talented team, it drives engagement, happiness and satisfaction and as a result, can impact your company’s performance.  Sometimes it’s easy to forget that a business’ culture is...
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