Author Archives for George Noon

Google Match Type Changes

28/07/21 PPC

Ultimately, Google Ads has now gotten rid of broad match modifiers (BMM) and it has also updated how phrase match targeting works to expand matching capabilities. The aim of this change is to improve relevancy from search term to keyword...
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DIY improvements to your digital strategy: What you can learn from the Embryo index

16/04/21 Digital Marketing Embryo Index

A Spring clean is a great opportunity to reorganise your home and make those home improvements you’ve been thinking about for some time. This has been amplified during lockdown restrictions as reports show that 85% of UK residents have made...
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PPC Bidding Basics

18/03/21 PPC

Before digging into unique bidding rules, let’s look at two basic truths of PPC bidding. Truth #1  You only have two objectives when making a bidding decision. This is most probably oversimplified, but I do think it’s worth pointing out...
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Don’t Strangle The Buyer Funnel

24/02/21 PPC

“How over optimising can kill PPC campaigns” A very common problem when it comes to PPC campaigns is dealing with clients that can be overly fixated on “fixing” their current marketing methods & demanding a need for constant change. However,...
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Audience Targeting Vs Keyword Targeting

19/01/21 PPC

The shared goal between audience and keyword targeting is to create a successful PPC campaign. In order to do so, you need to ensure that you’re targeting the most relevant users for your business. Easier said than done I know,...
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Creating Effective Search Campaigns

16/12/20 PPC

There are many things which can make your search campaigns effective. However, I’d like to cover my top 5 tips to ensure you’re maximising your chance of a successful campaign. When it comes to search campaigns. It’s key that you...
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PPC Top Tips For Maximum Engagement

26/11/20 PPC

Whether It’s PPC, SEO, Content or social. Having the ability to effectively engage with your target audience is key to a successful marketing strategy. With Pay-per-click marketing increasing in popularity rapidly each year, it’s imperative for marketers to ensure they’re...
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Eat Out To Help Out – All You Need To Know

21/08/20 General

The Government’s “Eat out to help out” scheme launched in August. This scheme gives everybody the ability to save up to 50% on their meal bills.   The scheme is an attempt to encourage people to support our restaurant industry...
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Pay-Per-Click, What can it do for you?

31/07/20 PPC

Pay-per-click or ppc as it’s commonly known as is often deemed as something only huge corporate companies can afford. I suppose what i’d like to do is provide business owners in various different industries a clear insight into what ppc...
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Sports Personality Of The Year 2020

22/07/20 PPC

As we approach August… Yes, I said August. There is a lot of talk revolving around which sports person deserves to win the iconic award for 2020. In this blog, I’ll be covering my top 2 picks & what they’ve...
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