Machine Learning by Clustering On the back of the relative success of my last machine learning lottery post, I’ve decided to have a crack at another famous national lottery game Set For Life but using clustering this time round for...
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Using Data To Tell Stories The ability to successfully explain insights from a dataset using narratives and visualisations is known as data storytelling. It may be used to put data insights into context for your audience and motivate them to...
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Data Driven Digital Marketing What’s it all about? Data driven digital marketing isn’t exactly news, most people would have wanted to keep some of their most top-secret ideas under wraps to stop the competition from getting an advantage. These days...
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Coding In Digital Marketing Before I started coding, I thought it was the stuff of wizardry. Hooded beings in dark rooms tap tap tapping away and creating pure magic so it seemed. I wanted to be a wizard, nay, a...
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What Are Data Visualisations? Data visualisations play a key part in understanding your business or your customers. Essentially, they’re images of stored data you’ve collected over time. But they can hold secrets you’d never really see if it was constructed...
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Machine Learning In Action Predicting the winning lottery results would be pretty super. You’d make yourself rich countless times and could well surpass Jeff Bezos as the richest person in the world. Currently, over £17 billion has been handed out...
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Benford’s Law There are examples of patterns in nature, most people will have heard of the golden ratio, and other examples like sunflower seeds and the way they grow. There are even honeycombs, one of the strongest structures known to...
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So a little while back I saw a post on LinkedIn about how two pieces of data, which looked liked they correlated, equated directly to income… I hung my head in shame. I’ll go through some examples of how correlation...
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Who will be victorious? Virtual Reality or Augmented Reality? Ever since we as humans created and left the industrial revolution, technology has been an integral part of how we live our lives. Back in the day there was a war...
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Hidden Google Easter Eggs I want to take a moment for us all to relax, to just stop the daily grind, just for a minute. Most of us probably use Google on a daily basis, many people will use it...
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