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Author Archives for Danny Waites

clustering pretty colours

Clustering Machine Learning – A Brilliant Set For Life Project

08/06/22 Data

Machine Learning by Clustering On the back of the relative success of my last machine learning lottery post, I’ve decided to have a crack at another famous national lottery game Set For Life but using clustering this time round for...
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using data to tell stories

Using Data To Tell Stories

21/04/22 Data

Using Data To Tell Stories The ability to successfully explain insights from a dataset using narratives and visualisations is known as data storytelling. It may be used to put data insights into context for your audience and motivate them to...
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data driven decisions showing data on top of paper

Data Driven Digital Marketing: Superb Ideas To Get Ahead

16/03/22 Digital Marketing Data

Data Driven Digital Marketing What’s it all about? Data driven digital marketing isn’t exactly news, most people would have wanted to keep some of their most top-secret ideas under wraps to stop the competition from getting an advantage. These days...
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coding in digital marketing

Coding In Digital Marketing, 7 Adaptable Technologies You Need To Know

17/01/22 Digital Marketing Innovation Strategy

Coding In Digital Marketing Before I started coding, I thought it was the stuff of wizardry. Hooded beings in dark rooms tap tap tapping away and creating pure magic so it seemed. I wanted to be a wizard, nay, a...
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data visualisation header about showing data off with graphs

Data Visualisations: Top 5 Tools For Amazing Images

21/12/21 Data

What Are Data Visualisations? Data visualisations play a key part in understanding your business or your customers. Essentially, they’re images of stored data you’ve collected over time. But they can hold secrets you’d never really see if it was constructed...
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using machine learning to predict the lottery

Machine learning – Challenging The Algorithm Of The Lottery

05/11/21 General

Machine Learning In Action Predicting the winning lottery results would be pretty super. You’d make yourself rich countless times and could well surpass Jeff Bezos as the richest person in the world. Currently, over £17 billion has been handed out...
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patterns in nature, benfords law

Benford’s Law – 2 Superb Examples Of Nature Being Awesome

03/09/21 General

Benford’s Law There are examples of patterns in nature, most people will have heard of the golden ratio, and other examples like sunflower seeds and the way they grow. There are even honeycombs, one of the strongest structures known to...
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correlation image

Correlation Does Not Equal Causation – 2 Great Examples

06/08/21 Best Practices #TeamEmbryo General

So a little while back I saw a post on LinkedIn about how two pieces of data, which looked liked they correlated, equated directly to income… I hung my head in shame. I’ll go through some examples of how correlation...
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Techno Battle 2021 – Virtual Reality Vs Augmented Reality

05/07/21 Content General Innovation #TeamEmbryo

Who will be victorious? Virtual Reality or Augmented Reality? Ever since we as humans created and left the industrial revolution, technology has been an integral part of how we live our lives. Back in the day there was a war...
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google easter eggs image

5 Cool Google Easter Eggs In 2021

30/06/21 #TeamEmbryo General

Hidden Google Easter Eggs I want to take a moment for us all to relax, to just stop the daily grind, just for a minute. Most of us probably use Google on a daily basis, many people will use it...
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