Author Archives for Charlotte Fallon

5 Examples Of Brands Nailing Their Email Marketing

15/06/21 Best Practices Digital Marketing

‘Is email marketing dead?’ is a blog title or LinkedIn post I often read amongst the digital marketing community. It’s a valid question in the post GDPR age, where huge amounts of time and effort need to be put into...
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What Has The UK Been Searching For?

05/05/21 News SEO

The last year has resulted in some very strange consumer behaviour. Not surprising really – it’s been a very strange year. When we first went into lockdown back in March 2020, we were all searching on Google for ‘Zoom’, ‘Home...
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european super league

What business owners can learn from the ESL disaster

22/04/21 News Digital Marketing

I’m hardly a big football fan, but even I have found myself absolutely hooked to the story about the rise and fall of the European Super League over the past few days. It’s been fascinating to see the huge reaction...
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The Best International Women’s Day Campaigns 2021

08/03/21 News Digital Marketing

Today (Monday 8th March 2021) is International Women’s Day, and many brands around the world are showing their support. This year the theme is to #ChooseToChallenge, to encourage everyone to use the day to highlight gender inequalities, and encourage women...
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lucy yak photoshoot

Brand In The Spotlight: Lucy & Yak

12/02/21 Digital Marketing Innovation

Comfort clothing has been at the top of everyone’s shopping list this past year, with sweat pants and lounge wear becoming our WFH uniform. For me, (forever channelling Meryl Streep’s Donna in Mamma Mia), comfort is synonymous with dungarees, and...
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A blooming marvelous customer experience with Bloom & Wild

20/01/21 Web Design Digital Marketing

When I told the Embryo team that I was writing my blog on Bloom & Wild, there was an outburst of various versions of ‘oh I love Bloom & Wild!’ which proved that I am not alone in my adoration...
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5 star reviews

The Power Of Customer Reviews

03/12/20 Best Practices Digital Marketing Web Design

When we start working with a new client, one of the first things our team look for on their website is reviews. It’s funny that, although almost everyone admits to checking reviews when they buy a product, many businesses are...
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knitting

Lockdown 2.0 – Activities To Keep You Busy

06/11/20 General

Hello darkness, my old friend. It’s lockdown again here in the U.K. which doesn’t really feel too different from our Tier 3 status in Manchester except, to our horror, our beloved bars and restaurants are closed. If you know me...
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Ask These Questions To Understand Your Audience

02/10/20 Uncategorised

Sometimes you can get so carried away in your own department within a digital marketing agency, that you can lose focus of some of the most basic but most important marketing principles. The content team could be concentrating on perfect...
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smol laundry

Brands In The Spotlight: smol

24/09/20 Uncategorised

My previous ‘Brands In The Spotlight’ blogs were on companies Brewdog and Ben & Jerries, who hardly needed any more press. This time I’ve decided to now turn my attention onto (and improve the backlink profile of) a smaller company...
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