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Author Archives for Charlie Meyler

content writing in 2021 is about length and breadth

Not All Content Is Created Equal, Here’s Why: SEO Content Writing In 2021 and Beyond

07/09/21 Content SEO Best Practices

If this writer has had to underscore the importance of SEO content writing once, they’ve had to do it a thousand times. Simply put, if you aren’t putting long-form writing at the heart of your marketing strategy, you’re not going to achieve...
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discover the power of content frameworks

Why We’re Obsessed With Content Frameworks at Embryo

26/08/21 Best Practices Content

If you hadn’t already guessed, we’re rather obsessed with content marketing here at Embryo. From blogs to SEO glossaries to vast, extensive pieces of content that are the size of small books – we do it all. And in our quest to create...
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404 page not found

404 Errors: What You Need To Know

13/07/21 Web Design

We’ve all seen them in our browser window, we’ve typed a query in, clicking on a URL that we could’ve sworn was correct, only to be presented with an Error 404. They’re annoying, and not really what the person that runs...
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chuck norris

3 Famous Google Bombs

09/06/21 SEO

Google bombing is a term that we go into in our SEO Glossary and essentially describes a practice by which a specific web page is targeted to rank in the top position of the search engine results page (SERP) for a...
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using the right metrics is key to content success

The 5 Metrics To Measure Your Content By

25/05/21 Content

Measuring how successful your content is is just as important as writing it in the first place. If you don’t measure it, using meaningful metrics, you might as well not bother. By applying metrics, you can find out what works, what doesn’t,...
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asking questions is the key to excellent client content

What Every Content Writer Should Know About A Client Before They Write For Them

14/04/21 Content

Content marketing is a multi-disciplinary skill and involves a tonne of different things that help to ensure content is strong from an SEO perspective and, ultimately, readable. One of these things is information gathering, an oft-neglected part of the process, but something...
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how to get on the first page of google

How To Get On The First Page Of Google: The 3 Things You Need To Consider

16/03/21 Content Best Practices

Google doesn’t mess around, it indexes trillions of pages, keyword searches are done by most of the human population, and new blogs posts, articles, and webpages pop up every single second. So, while it is large in this sense, Google,...
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Ensuring long-form content is great for the user and SEO

08/02/21 Content

Want a good marketing strategy? Here’s one, content, content, content and, yep, you guessed it, more content. There ya go, blog done, you can now go about your day, you’re welcome. Unless, you want to learn more about how to...
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importance of bloggers for seo purposes

Content Trends to Look Out for in 2021

28/01/21 Content

Another year has passed (and a crazy one at that) and with it comes a fresh set of content creation and marketing trends to look out for in the next 12 months. The year 2021 will be just as unparalleled as the...
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seo ontology

The Importance Of SEO Ontology In 2021

31/12/20 Content SEO Best Practices

At the time of writing this blog, 2021 is just hours away for us here in the UK and another 12 months lies ahead of us (hopefully it’ll be marginally better than the last 12, which were frankly, rubbish). With that...
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