The level of digital marketing importance is as high as it’s ever been in 2022. A well-planned out online presence that attracts internet users and mobile users alike is incredibly powerful. Despite that, effective digital marketing efforts are still thought of as secondary decisions....
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Automation is taking the edge over IT industries, and it has already taken a big leap in SEO and digital marketing. Many businesses consider automation a critical component. 75% of marketers currently use automation solutions in their firms. So, it would...
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When the folks at Google do something to their tools – whether it’s Ads, Analytics, or Google My Business – it can have huge effects on the way its users use it, and react to it. So, you can imagine...
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If this writer has had to underscore the importance of SEO content writing once, they’ve had to do it a thousand times. Simply put, if you aren’t putting long-form writing at the heart of your marketing strategy, you’re not going to achieve...
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If you hadn’t already guessed, we’re rather obsessed with content marketing here at Embryo. From blogs to SEO glossaries to vast, extensive pieces of content that are the size of small books – we do it all. And in our quest to create...
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We’ve all seen them in our browser window, we’ve typed a query in, clicking on a URL that we could’ve sworn was correct, only to be presented with an Error 404. They’re annoying, and not really what the person that runs...
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Google bombing is a term that we go into in our SEO Glossary and essentially describes a practice by which a specific web page is targeted to rank in the top position of the search engine results page (SERP) for a...
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Measuring how successful your content is is just as important as writing it in the first place. If you don’t measure it, using meaningful metrics, you might as well not bother. By applying metrics, you can find out what works, what doesn’t,...
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Content marketing is a multi-disciplinary skill and involves a tonne of different things that help to ensure content is strong from an SEO perspective and, ultimately, readable. One of these things is information gathering, an oft-neglected part of the process, but something...
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Google doesn’t mess around, it indexes trillions of pages, keyword searches are done by most of the human population, and new blogs posts, articles, and webpages pop up every single second. So, while it is large in this sense, Google,...
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