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Author Archives for Callum Morris

ecommerce app marketing

Ecommerce App Marketing in 2020 vs 2021

19/11/21 Apps News

Customer behaviour has significantly changed since the start of the COVID-19 pandemic and this can be seen across a wide range of eCommerce platforms, this has accelerated digital marketing performance growth by 4-6 years in just 18 months. Even now...
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How Your Website Being Down ACTUALLY Affects Your Rankings

19/08/21 SEO

Whether you work in search engine marketing and are an SEO or simply own or run a website or two, finding out that your website is down is one of the worse things you can discover. When you hear this...
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google crawl budget

Let’s Discuss GoogleBot and ‘Crawl Budgets’…

20/07/21 SEO

If you’re clued up on search engine optimisation practices and search engine marketing as a general area of marketing, you’ve probably heard or are aware of GoogleBot. If you’re not, though, let me give you the rundown. What is GoogleBot?...
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john mueller on keywords in content

John Mueller on How to Use Keywords in Content

07/06/21 SEO

My ears and eyes always perk up and light up when I see a headline from our favourite Googler, John Mueller. As it usually means a popular SEO myth or hard-hitting answer to a common question or dilemma has been...
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the h1 tag debate

Are We Doing H1 Tags Wrong?

12/05/21 SEO

Cyrus Shepard, on Twitter, carried out a poll which posed the question to SEOs of ‘Quiz: Does Google recommend using a single <h1> in your content for SEO purposes?’. Interestingly, almost sixty percent of nearly 2000 voters said that Google...
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mind and embryo partnership

Embryo & Manchester Mind

09/03/21 News

Mental health is an extremely important subject and something which as a team and business Embryo care deeply about. The last 12 months have been a challenge for many and after having more than doubled in size, with the majority...
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core web vitals google update

A Breakdown of the Upcoming Core Web Vitals Google Update

25/02/21 SEO

The world of SEO is about to be hit with a large Google update, which I wrote about at the end of last year, in core web vitals. Essentially, Google is adding three new ranking signals to ultimately judge a...
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latest google update

December’s Google Core Update: Industry Insights in Retrospect

04/01/21 SEO

The latest Google core algorithm update was rolled out recently in December 2020. And, although we’ve all turned our back on the year that’s just past and aim to discard it from memory, it’s key that SEOs don’t forget the...
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2020 a year in search

Google – Year in Search 2020…

10/12/20 SEO

As the year is coming to a close, Google has released their ‘Year in Search 2020’ and you can see all the findings here. Every year, it’s fun to be retrospective and look back on the year’s highlights, and what...
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google's new 2021 ranking signal

Google’s New 2021 Ranking Signal – Core Web Vitals

20/11/20 SEO

If we look back to late May of this year (I understand if you don’t want to) – Google announced that, in 2021, they will be adding three new search ranking signals into their algorithms to judge a website’s overall page experience...
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