Author Archives for Callum Loveday

Why Tracking Offline Conversions Is A Necessity In 2021?

28/05/21 PPC Best Practices

If you are running paid advertising on either Google Ads or Microsoft Advertising that is focused on customer lead generation, you already know how crucial it is to track conversions accurately to maximise optimisation. Without this accurate tracking, you have...
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What Steps Do You Need To Take To Prepare For Cookieless PPC?

09/04/21 News Best Practices PPC

With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? March 2021 spelt the end of putting off evolving workflows and advertising till tomorrow when Google confirmed the first major migration to FloC...
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Google Ads Is Removing tCPA and tROAS Bidding Strategies

22/03/21 Digital Marketing News PPC

On February 23, a quiet post went live on Google’s blog. In case you missed it, Google is soon to be removing Target CPA and Target ROAS bidding strategies, instead choosing to blend it with a tCPA and tROAS threshold...
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Why PPC Automation Is Necessary For Success In 2021

18/02/21 Digital Marketing Best Practices PPC

The world of pay-per-click marketing is an ever-changing landscape and with the recent trend of Google taking control away from the user by limiting the data readily available to us, the move to account automation is looking to be more...
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6 Common PPC Mistakes All Businesses Make In 2021

22/01/21 Digital Marketing Best Practices Research PPC General

While PPC advertising is a critical strategy for businesses to increase traffic to their site in 2021, if a PPC strategy is not carefully considered from the beginning to the end, a company will find itself wasting money. From ad...
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The Biggest Changes We Saw On Google Ads In 2020

23/12/20 Digital Marketing PPC

Without sounding like every blog in December, but 2020 has been anything but ordinary. Everybody has been impacted by the Covid-19 pandemic one way or another, and Google is no exception. They had to make huge changes to how Google...
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5 PPC Trends To Look Out For In 2021!

23/11/20 Digital Marketing PPC

5 PPC Trends To Look Out For In 2021!   In a normal year, PPC is fairly unpredictable. But 2020 was anything but a normal year. Last year, nobody could have or would have predicted we would be dealing with...
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