Author Archives for Callum Loveday

Why PPC Automation Is Necessary For Success In 2021

18/02/21 Digital Marketing Best Practices PPC

The world of pay-per-click marketing is an ever-changing landscape and with the recent trend of Google taking control away from the user by limiting the data readily available to us, the move to account automation is looking to be more...
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6 Common PPC Mistakes All Businesses Make In 2021

22/01/21 Digital Marketing Best Practices Research PPC General

While PPC advertising is a critical strategy for businesses to increase traffic to their site in 2021, if a PPC strategy is not carefully considered from the beginning to the end, a company will find itself wasting money. From ad...
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What Were The Biggest Changes We Saw On Google Ads In 2020

The Biggest Changes We Saw On Google Ads In 2020

23/12/20 Digital Marketing PPC

Without sounding like every blog in December, but 2020 has been anything but ordinary. Everybody has been impacted by the Covid-19 pandemic one way or another, and Google is no exception. They had to make huge changes to how Google...
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5 PPC Trends To Look Out For In 2021!

23/11/20 Digital Marketing PPC

5 PPC Trends To Look Out For In 2021!   In a normal year, PPC is fairly unpredictable. But 2020 was anything but a normal year. Last year, nobody could have or would have predicted we would be dealing with...
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