Everyone knows PPC success for a lead based company, is that the most obvious KPI measurement for PPC is, of course, driving lead volume. However, as you scale your business and your marketing, analysing lead quality, lead to sale percentages...
View Article
Over the Christmas break, I had the opportunity to read the best selling book ‘The Five dysfunctions of a team’ by Patrick Lencioni. The book details a leadership fable for a struggling technology firm with a leading product,...
View Article
Over the years of managing PPC clients, I have encountered many client personality types. In this blog, I cover some of my personal recommendations for managing client expectations. These are key functions we adopt at Embryo to ensure both client...
View Article
Here are a few paid search trends that will continue to grow in 2021. We, as advertisers, must adapt to these if we wish to maximise client results. These trends have already seen growth in 2020, and this blog is...
View Article
Scripts are a long standing feature in PPC accounts, however are criminally underutilized. I found myself avoiding them when i first started in digital marketing as i didn’t want to damage my clients accounts or set something up incorrectly. Below...
View Article
One vital metric of growing a PPC account can be analysing your impression share. Whether this be at campaign or keyword level this is something that can increase visibility, grow your click volumes and increase your KPIs. So… What exactly...
View Article
A lot of businesses would like to run shopping ads on google, however, do not understand the process to create a product feed to run ads. In my experience I have always seen a lot of confusion when creating a...
View Article
Google bid strategies are something we use continuously whilst managing PPC accounts. See below an extensive breakdown of all the available strategies we can adopt in Google Ads. But first, What is a Bid Strategy ? ...
View Article
The incorporation and utilisation of Microsoft Ads (formerly Bing ads) has been a foundation of the PPC industry for a while now, However, Bing continues to be a secondary growth plan that’s struggling to keep up with Google’s pace. Having...
View Article
A common misconception I hear in the PPC Industry is that “lead quality is out of our hands”. Now there is no disagreement that you can procure 100% perfect leads, but the following optimisations can certainly improve your paid search...
View Article
