For the first time in my digital marketing career, I am now working in an agency having previously worked only in-house for many years. The change has been noticeable and there are a lot more opportunities in an agency...
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The second half of the Formula 1 2021 season starts on 27th August following a three week long summer break. This season has to be one of the most contested championships in years as 7 times world champion Lewis Hamilton...
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During my years of managing PPC accounts, and Google ads constantly evolving, one thing has continuously stayed apparent is the need for good quality landing pages. As my ego pertains, I genuinely believe at embryo we have one of the...
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If you are running paid advertising on either Google Ads or Microsoft Advertising that is focused on customer lead generation, you already know how crucial it is to track conversions accurately to maximise optimisation. Without this accurate tracking, you have...
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With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? March 2021 spelt the end of putting off evolving workflows and advertising till tomorrow when Google confirmed the first major migration to FloC...
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On February 23, a quiet post went live on Google’s blog. In case you missed it, Google is soon to be removing Target CPA and Target ROAS bidding strategies, instead choosing to blend it with a tCPA and tROAS threshold...
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Everyone knows PPC success for a lead based company, is that the most obvious KPI measurement for PPC is, of course, driving lead volume. However, as you scale your business and your marketing, analysing lead quality, lead to sale percentages...
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The world of pay-per-click marketing is an ever-changing landscape and with the recent trend of Google taking control away from the user by limiting the data readily available to us, the move to account automation is looking to be more...
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While PPC advertising is a critical strategy for businesses to increase traffic to their site in 2021, if a PPC strategy is not carefully considered from the beginning to the end, a company will find itself wasting money. From ad...
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Over the Christmas break, I had the opportunity to read the best selling book ‘The Five dysfunctions of a team’ by Patrick Lencioni. The book details a leadership fable for a struggling technology firm with a leading product,...
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