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Author Archives for Amy Phelan

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Everything You Need To Know About The New Custom Columns Update

19/05/22 PPC

PPC advertising is a data intensive marketing tactic. This is why Google Ads offers so many different interfaces and metrics for us to make use of. Google Ads standard column selector gives us a range of data options to utilise...
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A Beginner’s Guide To Google’s New Performance Max Campaigns

18/02/22 PPC Best Practices

We have pulled everything you need to know about Google’s Performance Max and built a guide for beginners to understand what they are, why they can be useful, how they differ to other campaigns and when to use them. What...
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6 Useful Tips To Improve Click Through Rate

08/11/21 Best Practices PPC

What Is Click Through Rate? Click Through Rate is often referred to as CTR within the digital marketing industry and online advertising. It  is the percentage of people who see your ad (impressions) to the people who click the ad...
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You Better Werq: What Brands Can Learn From RuPaul’s Drag Race

06/09/21 General Best Practices

For those who have not heard of RuPaul’s Drag Race (RPDR), where have you been? RuPaul’s Drag Race is an American Reality TV Show whereby drag queens compete to become America’s Next Drag Superstar. The contestants are given different challenges...
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Glass Half Full: How A Positive Mindset Can Bring You Success

04/08/21 Best Practices General

“Positive thinking” or “Positivity” in general gets thrown around a lot these days whether it is plastered on quotes all over Pinterest, printed on graphic tees or featured on a sign to decorate your house. It has become a soft...
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