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Author Archives for Amy Leach

site migration considerations

7 Things To Consider When Planning a Site Migration

22/06/22 SEO Digital Marketing Best Practices

A site migration is typically a site wide change which could drastically affect search visibility. Whether you’re migrating your CMS platform, changing your domain name or having a site structure re-haul; any migration can impact performance. Let’s be honest, hearing...
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considerations before international seo

8 Things To Consider Before Launching an International SEO Campaign

25/05/22 SEO Digital Marketing Best Practices

Whether you’re considering a phased expansion overseas or going global, preparing your site to go international can be a scary step. Which is why preparation is key to success. You may have been working to improve your organic presence in...
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backlink analysis 101

Backlink Analysis 101: What to Ask Yourself Throughout the Process

19/04/22 SEO Digital Marketing

I’ve previously gone to lengths to discuss backlink acquisition and whether disavows are still relevant or not. This is not just when I write blogs for Embryo, but in client meetings and in everyday conversations too. The most important aspect...
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improving organic ctr

How to Improve Your Organic CTR

28/03/22 SEO Digital Marketing

What is Organic CTR? Organic click-through rate (CTR) is a ratio showing how often people who see your organic search listing end up clicking it. This can be used to gauge how well your target search terms and SERP results...
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backlinks and disavowing in 2022

Are Backlinks and Disavow Files Still Important for SEO in 2022?

22/02/22 SEO Digital Marketing Best Practices

Since initially rolling out the Google Penguin Update 4.0 back in 2012, there’s always been a huge debate around backlink profiles and links in general. Whether that’s a debate on links actually being a ranking factor, or follow vs nofollow...
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search landscape in 2022 header

The Importance of Understanding the Search Landscape in 2022

11/01/22 Digital Marketing SEO

With the search landscape continuously changing, it’s more important than ever to focus on more than just your rankings. Over the last few years, Google has continued to roll-out new updates across their algorithms and introduced a ton of new...
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