SEARCH ENGINE OPTIMISATION & AESTHETICS
Your website may be littered with beautiful imagery and well-written content, but if it’s not ranking well on Google, Bing and Yahoo for your treatments, - including anti-wrinkle injections and dermal fillers - local area or industry, then you’re not giving your website the attention it deserves. Search Engine Optimisation (SEO) is the process of editing, altering and optimising your website in order to improve its organic ranking on a search engine results page (SERP) and includes the use of keywords, backlinks, image optimisation and code minification to improve site speed and website performance, among other factors. The right mix can not only boost website traffic, leads and conversions, but make your content more relatable than your competitors, which will keep your audience coming back for more.
At Embryo Digital, we understand the intricacies that SEO entails, and this is why we enforce a strict website auditing process on all of our clients’ websites. Every month, we check approximately 170 factors to test website performance - which includes total backlinks, duplicate tag titles, security issues reported by Google and keyword density within content vs competitors - identifying areas for improvement and fixing them without question. Along with strategies that keep your website full of relevant and search-worthy content, your website will always be in top shape, providing value to both you, and your clients.