Aesthetics - Embryo Digital

DIGITAL MARKETING FOR
AESTHETICS COMPANIES

The aesthetic industry has never looked healthier, but then again, neither has the competition. With new clinics opening as often as new product lines are released, the need to stay ahead while maintaining the values, treatment options and level of care that your business was built on can easily inject fear into many a managing director or clinic owner.

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Sending out pamphlets, promotional offers and putting up posters may have worked in the past, but today’s client is media-savvy, content-hungry and always on their phones. They can’t Google a treatment without hundreds of businesses turning up, and with little patience for wading through the options, many just pick the first clinic that seems good enough on page 1 of the results.

How then, do you appeal to an ever-growing audience when you have more established businesses to contend with? How do you ensure your website inspires visitors from the get-go, motivating them to learn more, and converting them along various KPIs? How do you ensure the strategies you enact are cost-effective, but more importantly, will actually work? You partner with an agency that specialises in digital marketing for aesthetic clinics, dentists, beauticians and health and beauty professionals. You find an agency that will listen to your needs and will always exceed them, because they understand the market, the competition, and how to reach your audience at every touch point with campaigns that both you, and they, will get excited about. You choose an agency that doesn’t spend wildly, but mixes research-based methods with creativity to guarantee success.

Quite simply, you choose us.

From SEO and PPC, to social media management, content marketing, web design and development, we provide services that can rejuvenate every part of your online strategy, boosting your audience appeal and generating a real and measurable ROI. Your business will never have looked so good.

SEARCH ENGINE OPTIMISATION & AESTHETICS

Your website may be littered with beautiful imagery and well-written content, but if it’s not ranking well on Google, Bing and Yahoo for your treatments, - including anti-wrinkle injections and dermal fillers - local area or industry, then you’re not giving your website the attention it deserves. Search Engine Optimisation (SEO) is the process of editing, altering and optimising your website in order to improve its organic ranking on a search engine results page (SERP) and includes the use of keywords, backlinks, image optimisation and code minification to improve site speed and website performance, among other factors. The right mix can not only boost website traffic, leads and conversions, but make your content more relatable than your competitors, which will keep your audience coming back for more.

At Embryo Digital, we understand the intricacies that SEO entails, and this is why we enforce a strict website auditing process on all of our clients’ websites. Every month, we check approximately 170 factors to test website performance - which includes total backlinks, duplicate tag titles, security issues reported by Google and keyword density within content vs competitors - identifying areas for improvement and fixing them without question. Along with strategies that keep your website full of relevant and search-worthy content, your website will always be in top shape, providing value to both you, and your clients.

WEB DESIGN FOR AESTHETICS COMPANIES

Web design matters because it reflects how you and your clinic do business, and how your clients and potential customers feel about you. Present your clients with beautiful imagery, a strong colour palette and navigation features that ease their customer journey, and you’ve got yourself a website that shows your audience that you care. Our extensive experience working with aesthetic clinics has given us an in depth understanding of what design features inspire and motivate customers, ensuring their customer journey doesn’t stop online. Therefore, if your website is in major need of a facelift, we can rejuvenate your website’s aesthetic to better represent the quality of care, staff and treatment provision that encompasses your business, converting potential clients faster than they can click.

From the design brief and sitemap through to the visuals, we place your audience, branding and goals are the core of our designs. We’ll select colour palettes that compliment your branding, and help you to decide on the main treatments to promote in ways that captivate. Integrating features such as mega menus, sticky navigation, call to action buttons and additional, yet beneficial pages, we leave you, and your website, feeling brand-new.

OUR WORK

New Birkdale Webiste Desktop New Birkdlae Clinic Mobile

NEW BIRKDALE CLINIC

New Birkdale Clinic is a leading cosmetic surgeon in the North West, admired for its experience and expertise. Having held over 10,000 consultations, they are renowned for breast enlargements, but also perform tummy tucks, liposuctions and facelifts – helping their clients to feel comfortable and beautiful. We created a whole new website for them, combining bespoke design that placed attractive imagery, responsive design and the key services with updated content and SEO features that took centre-stage.

CLINICA MCR

Clinica MCR are a cosmetic dentistry and facial aesthetics clinic in Manchester. They came to us because they wanted to open a cool, high-end business that would appeal to a young and affluent audience. We created their new brand identity, designing their logo and outdoor signage, as well as their stunning new website. Along with an SEO strategy that has seen a great uplift in traffic and enquiries, they’ve become a key player in the industry.

Clinica Webiste Desktop Clinica Webiste Mobile
New Birkdale Webiste Desktop New Birkdlae Clinic Mobile

PRITY SKIN CARE

Prity Skin Care are an award winning beauty salon in Bradford, experts in the art of Ayurvedic remedies. Specialising in facials, threading and spa treatments, they were also the first business to set up a Turkish Hamam in Bradford, providing clients with an authentic experience steeped in the traditions of this cleansing ritual. We’ve redesigned their website, integrating floral and traditional Hindi imagery with features that ease the user’s journey as they explore the website.

The amazing clients we’ve worked with

  • Elite Aesthetics
  • Dr Nayla Aesthetics
  • Katie Alex Aesthetics
  • New Birkdale Clinic
  • Reenhance Medical & Dental CLinic
  • Prity Skincare