A Brief Guide to Creating a UK Podcast in 2022

how to start a uk podcast in 2022

You’ve either heard of them or love hearing them, podcasts are everywhere. They are the next great leap in audio-visual progression. From the one black and white TV in the front room right the way through to on-demand streaming services, podcasts sit in that pantheon of progress.

Not only are they nice to hear, but successful podcasts can also be massive revenue drivers. There are now podcast companies and networks that record and host pods that make big, big money. This world is as big, if not bigger, than radio and can seem like an attractive choice for businesses or people who want to grow their brand and say something they think is new and fresh.

Once one has decided that they want to create something though, it can feel daunting about what to do next. There are a million different ways to start a podcast in the UK in 2022 and the way everyone does it is different. In this guide, we’re just showing you how we did it when we created Never Mind The Keywords (NMTK). We’ll run through the six broad steps that we went through to create NMTK and then our team of podcasters offer up some useful tips about starting if you’re a complete beginner.

 

6 Steps to Creating a Successful, Informative Podcast

Step 1: Find your why. Scrutinise why you’re starting a podcast.

This is the hardest step. Other than “It’d be cool to do”, you’ve really got to ask yourself why are you starting a podcast. Doing this will set the tone for the format, the audience you target, and what kind of pod you’ll create.

Finding your ‘why?’ will create that north star that influences everything you do from here on out. There are a million ‘whys’ out there, it could be you want to start a podcast to:

  • Grow your brand’s popularity.
  • Tell a story about something you think others need to hear.
  • Fill a gap in the market (gaps which, admittedly, are getting smaller and smaller).
  • React to an ongoing event.

Step 2: Plan and prep. What is your podcast going to sound and look like?

Once you know why you’re doing a podcast, it’s now time to put some meat on the bones of it. First, decide what type of podcast yours is going to be. Are you going to:

  • Have guests on each week and interview them?
  • Just record a conversation between you and a couple of colleagues/friends?
  • Record several people independently and knit them together to tell a story about an event or story that is relevant to your industry?

Once you’ve decided on the format of the podcast, you can then plan out a structure for it. Having a structure makes life a lot easier when it comes to creating running orders and jotting down questions/topics.

It’s a balancing act, creating a structure. The beauty of podcasts is that they go off on tangents, and are loose, therefore, they shouldn’t be too rigid. It should feel like a conversation. On the other hand, you don’t want a podcast that just goes here and there wildly every episode as that can be off-putting to an audience. It’s about balance.

Having a structure will also put your mind at ease and allow you to flourish within the different sections of the episode knowing that it’s all planned out, without being too planned out.

Examples structure:

  • Intro section where you introduce the podcast, your hosts, and what your listeners can expect.
  • A news segment where the hosts discuss stuff that’s happened in their industry.
  • The guest/interview part.
  • The outro reflects on the interview and episode in general.

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Step 3: Decide how you’re going to record.

The nuts and bolts of recording can be tricky. Talking into a microphone is one thing, but the editing, processing, and exporting of an entire podcast takes skill, time, and effort.

You need to decide how you’re going to record your podcast. Are you going to hire a studio and a producer to host and produce your episodes? Or, will you purchase all the audio hardware and recording and editing software and DIY the whole thing?

These decisions, unless you have a bucket of gold at the end of a rainbow, are usually determined by budget. This budget may also determine how many podcasts a month you can create and put out. We’d recommend leveraging the expertise of freelance producers and studios as this will provide you with the best product which is what is going to attract users.

DIYing your show should not be underestimated, it takes a great deal of time and effort to not only arrange and record a show but also to edit and export it. Sure, it might be cheaper per episode but the stresses and strains that come with it simply aren’t worth it, you’ll have enough to do even with a producer recording and editing your pod, this is the experience of this writer.

Step 4: Get in front of the mic and record episode one.

Now comes the cough, easy part, cough. Recording episode one is all about getting comfortable having a staged but natural conversation.

There’s not much more to be said to this step other than to say you should rely on and trust the work you’ve done in steps 1 and 2. While recording it can be easy to forget you have a running order to stick to so be as present as possible while recording, listen to what is being said and think about follow-up questions and how to segue into the next bit of your episode. Do this naturally and you’ll be halfway there to a high-quality podcast.

The idea of recording a conversation in this way is strange to a lot of people but once you’re in it you will forget you have podcast equipment staring you in the face and will soon fall into the conversation. One top tip is to keep a timer on your laptop or phone present as you’re recording, this way you’ll keep your interviews and other sections to a good time.

Step 5: Set a release date and promote your pod. 

Once you have an episode in the can, it’s time to figure out a release date, and a content calendar to promote your pod’s episodes. A good thing to keep in mind is that no one will know you’re doing a podcast, so take your time! Don’t set a hard deadline before you’ve recorded one, two, or more episodes as this will just create an issue that doesn’t need to be.

If your podcast isn’t time-sensitive (i.e. the stuff you’re talking about won’t become outdated upon release date) spend a month recording as many episodes as time and budget allow. This way, you’re always ahead of the game and can schedule episodes on your favoured podcast platform – Acast, for example – weeks in advance. This leaves you time to record more episodes or work on other tasks.

In terms of promoting your pod, sharing snippets of episodes to give people a feel of the pod is the absolute minimum you should be doing. This is the most direct way of hooking people in and getting them to subscribe, rate, and review your pod. These snippets should also include links to where people can download your brand-new pod.

In addition, if you have podcast guests that have larger followings than you, be sure to send them assets for them to share on their social media platforms. Leveraging your guest’s followings is a good way of increasing downloads.

Step 6: Don’t worry too much about listening figures. Have faith!

Your wonderful podcast is out there! Huzzah!

Now before you run to the ‘insights’ section and look for how many people have downloaded your episode, take a minute to congratulate yourself. If you’ve reached step 6 you’ll appreciate how much has gone into getting to this stage.

The second thing to do is not to worry about your figures. There are millions of podcasts out there and there are more that will always be more popular than yours. Instead of worrying about those early listening figures, focus on your product and make each episode the best it can be.

Podcasting is a long-term thing, don’t worry about how episodes 1 through 10 do, think forward to episodes 50, 75, and 100.

Starting a Podcast: 12 Tips from Beginner Podcasters

  1. Be Conscious Of How Your Podcast ‘looks’. Have diverse guests and co-hosts that aren’t just straight, white men.
  2. There are too many podcasts, but that doesn’t mean you shouldn’t do one.
  3. Guests can be your way to grow the number of podcast listeners.
  4. Your listening figures will be tiny to start. That’s fine.
  5. Get as many people as possible to review your podcast episodes.
  6. Fail to prepare, prepare to fail.
  7. Create what you want to hear. Build your ideal listener and target them.
  8. Invest in visual and audio equipment. Think of it as a product.
  9. Create a structure and trust in it.
  10. The first ten episodes won’t be perfect. That’s ok, that’s good.
  11. Do a pilot. Get comfortable in front of a microphone.
  12. Enjoy it! It’s supposed to be fun!

Need Inspo? Give Never Mind the Keywords a Listen!

You might be wondering why we’re out here telling you what to do if you want to start a business podcast. Well, it’s because we’ve gone ahead and done it ourselves, and launched a podcast. It’s called Never Mind The Keywords and it’s a one(ish) hour podcast that features chat, quizzes, and guests.

It comes out bi-weekly and, at the time of writing this, we have released two episodes.

Episode one: Ross Green – Founder and MD of Embryo

On the inaugural episode of Never Mind The Keywords we chat with the founder and MD of Embryo, Ross Green. In this illuminating conversation, Ross chats to us about his view of leadership in 2022, how he makes time for himself, and what he’s excited and curious about in this (sort of) post-pandemic world.

As well as that Charlie and Megan chat about customer loyalty, more specifically, the death of it, and the results of a survey that states British people to be the 3rd most engaged population on Instagram!

Listen here on Spotify and Apple Podcasts.

Episode two: Rich Tyrrell – Co-founder of Manchester Young Professionals

Mentoring and networking are two words that tend to cause young professionals to roll their eyes. Rich Tyrrell and Manchester Young Professionals, the organisation that he co-founded with his friend Andrew Bennie, is changing that.

In this second episode of Never Mind The Keywords, Rich chats to Tamara and Charlie about Manchester Young Professionals’ early days and they talk at length about why networking and mentoring are so valuable in this fast-paced world.

Listen here on Spotify and Apple Podcasts.

Currently, Never Mind The Keywords comes out fortnightly and you can follow, rate, and review the show on Spotify or Apple.

If you’d like to learn more about our podcast or our revenue-creating digital marketing campaigns get in touch with us today by phone on 0161 327 2635 or email at info@embryodigital.co.uk!