A primary marketing channel for most businesses, SEO (Search Engine Optimisation) is a channel focused on increasing the organic visibility of your website on Search Engines including Google and Bing. If you’re looking to get started on your SEO journey, we’ve put together some of the key statistics and SEO facts you should know about before kicking off your quest to better rankings, more leads for your business, and long-term visibility growth.
Our Favourite SEO Statistics
- When deciding where to rank a website, Google uses over 200 different ranking factors within its algorithms.
- In the UK, Google holds around 87.7% of the search engine market compared to Bing which has just 9.61% of the market share.
- In Embryo’s own study of over 24,000 keywords, the position one ranking on Google had an average of 2855 words.
- 53% of shoppers said that they research using a search engine before making a purchase to ensure they are getting the best possible product.
- Google’s organic search is responsible for just under 60% of all web traffic globally.
- The power and reliance on Google have continued to grow with over 2.5trillian searches conducted in 2020, up from 2trillian just four years before. That equates to around 81,000 searches every single second.
- Around 46% of searches on Google are looking for a local business or a service available locally to the searcher.
- After searching on a smartphone for something nearby, 76% of searchers ended up visiting the business within 1 day.
- 28% of searches with local terms result in a purchase.
- Just under a third of all searches made on mobile devices have local intent.
- Mobile reigns supreme when it comes to Google with around 58% of all searches on Google happening on a mobile device.
- On mobile, 27.7% of clicks go to the first organic result compared to 19.9% on desktop devices.
- 87% of smartphone owners say they use a search engine at least once per day.
- The first result on Google receives on average 5%-14.5% more do-follow backlinks from new websites every month.
- Websites with active blogging strategies receive 97.7% more backlinks than those without any blog content.
- Within a search page, the first five organic results receive 67.7% of all clicks collectively.
(Zero Limit Web)
- Just under a third of all keywords with over 10,000 searches a month contain 3 or more words.
- 18% of searchers will enter a new query before clicking on any search result.
- 21% of searchers will click more than one search result on a search engine.
- Google updates its search algorithms on a daily basis and in 2018 noted over 3500 improvements were made across the year.
(Search Engine Journal)
- 99.58% of all featured snippets are from a website already ranking in the top 10 positions on the search results page.
- The average bounce rate for websites featuring in the top 3 positions is 49%.
- Organic marketing drives over 300% more traffic to websites than Social Media marketing.
- Around 12.9% of all searches now return a featured snippet on Google.
- 15% of all searches on Google are phrases that have never been searched before.
(Search Engine Land)
- For product-specific queries, Amazon generates more searches per year than Google.
- 61% of marketers consider SEO efforts and boosting organic presence their top inbound marketing priority.
- SEO Leads have a close rate of around 14.6%, considerably higher than Social Media and Paid Ads.
- Longtail keywords typically have a click-through rate that is 3-5% higher than shorter search queries.
- Over 90% of content gets no search traffic from Google which is why it’s so important that your SEO is done correctly.
What Do These SEO Stats Mean For Your Business?
SEO is an art in the sense of needing to be able to understand all of the core elements and how they work together to improve visibility in organic search results. Gone are the days where SEO campaigns were simple box-ticking exercises of tasks that were certain to rank you higher. Nowadays, the balance is much more refined and it differs across industries and results. SERPs now have extensive opportunities to rank from featured snippets, organic results, local map packs, people also ask, and more.
SEO is very much a long-term investment and the returns can be huge for those who are patient, trust the process, and continually invest to always be pushing ahead of competitors.