It’s no secret that link building is the most important skill in SEO, but is any link good enough? Should you just buy as many links as possible?

In this article, I am going to talk about not only how to organically gain natural links to your site, but also discuss the big secret to link building: LOCALITY! Below I am going to talk about how in the last month, we have gained links from the top sites in Manchester, such as About Manchester.

Website Authority

It has been found that the authority of the page linking to you is one of the most important factors. This is due to the fact that websites with highly authoritative pages pass on more authority to your site, also known as PageRank. Although publicly Google does not show PageRank information, it is still the foundation of their ranking algorithm. You can easily check the rankings of sites you are looking to gain a link from on Ahrefs, as shown below:

Ahrefs Embryo Digital

When it comes to gaining a link from a site, checking the authority is not the only factor to consider – checking the relevance is also very important. For example, let’s say you run a website for your Bathroom store and you get a link from a highly authoritative site…about football. Will that still count? According to an interview with an ex-Google employee/expert, not really.

“…getting a link from a high PageRank page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PageRank.”

 

The Link Building Secret

So now that we understand the importance of links and the basics of what to look for, I am going to go into why gaining local links is so important and some tips on how to gain organic links. 

Local links refer to backlinks from sites that are based in the same area as your business or website. They have an advantage over other links in that they target a much more specific, relevant audience and can be more likely to result in real, tangible conversions and results. 

But how do I gain local links?

Organically link building from local sites combines a number of great marketing strategies and skillsets. A master of link building needs to utilise psychology, networking, content creating and a lot of patience and determination. I will now discuss some of the tactics I have used to gain Embryo Digital some of the best Manchester-based links:

  • Networking
  • Providing value
  • Getting involved in their site
  • Find local influencers

Two males networking

Outreaching can be a very tricky, long task, so don’t get discouraged if you do not hear back right away. But when you do gain a backlink link organically it will be very rewarding, and remember that your competitors are wanting to gain these great links, so persistence is very important!

 

Aaron Luce

Aaron has entered the world of SEO as Embryo’s newest Executive, after leaving his home, Jersey, and graduating with a degree in Business and Entrepreneurship. He’s excited to channel his passion for all things digital marketing into the Embryo Digital ways. If he’s not spending his time in the gym, you’ll find him exploring the local coffee shops in Manchester.